Jeff Esposito
JANUARY 21, 2014
Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. But how has it evolved?
Jeff Esposito
MARCH 3, 2014
Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. This is somewhat of an industry-wide playing field leveler that impacts both small businesses and large enterprises alike.
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Jeff Esposito
JANUARY 21, 2014
Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. But how has it evolved?
Jeff Esposito
MARCH 3, 2014
Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. This is somewhat of an industry-wide playing field leveler that impacts both small businesses and large enterprises alike.
Jeff Esposito
JULY 8, 2014
A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.
Jeff Esposito
JULY 8, 2013
They comment directly on other industry leaders’ articles, under their own identities. Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. After a few months, I told him my voice would never be as authentic as his, because he had years more experience in that industry than I did.
Jeff Esposito
JULY 8, 2014
A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.
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