Firebelly

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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

Marketing 181
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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. 2014 is upon us. This will be the year for Google+.

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The Best Content Marketer? An Orange Cone

Firebelly

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. I’ve worked with clients in the past who were being totally dominated in search, and our content marketing plan was an all-out game of catch-up. But the dividends will be huge.

Content 182
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Twitter Leaving Social Media Marketers Unsatisfied

Firebelly

So far Twitter has had no problem attracting users from the marketing world. And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service.

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Content Marketing is All About Education, NOT Marketing

Firebelly

I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. So what does that have to do with content marketing?

Education 176
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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1. Digital Marketing: Social Media, Search, Mobile & More. Learn more ].

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Content Marketing Is More Than Just Writing

Firebelly

As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. But there’s so much more to content than the written word that when people forget the other forms of content, they’re missing out on an important piece of the content marketing wheel.

Picasa 156