Dave Fleet

AUGUST 12, 2011

Here are a couple more words that PR people seem to butcher on a daily basis: Leading – It feels like every company claims to be the “leading&# company in its industry. Other times, they define their industry so narrowly that it’s accurate while still being meaningless. Once in a blue moon it’s realistic.I’m

Press Release 377

Press Release Industry List Products 377

Dave Fleet

JUNE 2, 2014

The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. Mary Meeker. I spent a chunk of time digesting some of it this weekend, and I know I’ll be spending more time over the coming days.

Trends 210

Trends Report Transportation Foursquare 210

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Bolster your Facebook pages with applications from third parties.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

DECEMBER 4, 2017

Importantly, they built relationships with people that were different from the one-way marketing tactics seen in other channels. Before too long, we started to see traditional marketing approaches re-emerge as social media companies began to look for ways to generate revenue. Say goodbye to the honest campfire circle.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

JUNE 20, 2018

Article authorship is an increasing industry and as the web grows, desire will probably improve. Areas like internet marketing and online advertising have grown as an outcome of the growing practical usage of the Web. Like composing a superb faculty composition, your post ought to be well organised.

Research 150

Research Construction How To Education 150

Dave Fleet

SEPTEMBER 29, 2010

As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “how”.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

FEBRUARY 16, 2016

As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MAY 25, 2011

Compete’s panel is one of the largest in the industry, this helps us ensure that we can measure and report on more of these infrequent behaviors compared to other panel providers. Compete ultimately is looking to provide our customers with a better understanding of their industry and competitors from a research perspective.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

DECEMBER 21, 2011

Because the nodding and agreement that comes from headlines about search engines as an information source interferes with the push to answer more important questions: Do consumers in my market niche, rather than generic consumers, use search engines to research their products? Once my consumers have searched (or not), where do they go?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

OCTOBER 17, 2017

In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. Our team has undergone a significant transition to broaden our capabilities from our historical core strength in social media into additional digital marketing areas. Want to try uncomfortable?

Team 186

Team Construction Skills Groups 186

Dave Fleet

AUGUST 2, 2016

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. Marketing is equal parts art and science, and much of it can at times be subjective. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.)

Collaboration 150

Collaboration Education Issues Course 150

Dave Fleet

AUGUST 2, 2016

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. Marketing is equal parts art and science, and much of it can at times be subjective. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.)

Collaboration 150

Collaboration Education Issues Course 150

Dave Fleet

AUGUST 2, 2016

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. Marketing is equal parts art and science, and much of it can at times be subjective. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.)

Collaboration 150

Collaboration Education Issues Course 150

Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat). However, that’s just the beginning.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

OCTOBER 17, 2017

In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. Our team has undergone a significant transition to broaden our capabilities from our historical core strength in social media into additional digital marketing areas. Want to try uncomfortable?

Team 150

Team Construction Skills Groups 150

Dave Fleet

JUNE 15, 2010

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. While you’ll hear nuances in terminology and small differences in approach, you’ll see thought leaders in our industry take a similar approach. Build, promote, abandon. What do you think?

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JANUARY 11, 2021

This is a lesson that industry veterans learned back in the early days of social, when social networks would regularly make changes that caused seismic shifts for brands, and one that Christopher S. Turbulence ahead for digital marketing. 2021 is likely to be a turbulent year in the digital marketing space.

Social Media 195

Social Media Apple Privacy Data 195

Dave Fleet

JUNE 16, 2011

You’re not likely to be walking around with a large marketing team; you don’t have big operating budget. Who can handle your PR or marketing and integrate that strategy with your online activities? In that context, each dollar needs to deliver maximum return. Ok, let’s cut to it. The exception: online startups?

Startup 401

Startup Social Media Skills Aggregator 401