Proactive Report

AUGUST 8, 2013

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Twist Image

APRIL 23, 2013

Brands will look to see how many people are connected to their number one competitor (or the industry leader), and that acts as some kind of key performance indicator as to where they should be in fan accumulation. The caution with social media is that these connected channels are highly personal. It''s the small things.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Proactive Report

OCTOBER 30, 2011

Or they are a Key Opinion Leader for your brand or industry and they have 13,000 or 130,000? Businesses are lagging way behind their customers in the use of social media: 80 percent of economically active people in the US are active on social media. It pays to map your social graph. No big surprise there!).

Social Media 95

Social Media Retail Airlines Social Graph 95

Convince & Convert

NOVEMBER 1, 2011

So I think to some degree, the industry is wiring itself for distraction, because we keep creating new stuff and new stuff and new stuff. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. Jay: Stands to reason.

Klout 121

Klout Social Capital Influencer Social Graph 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. That is, “social media is enabling companies to make influencer outreach a foundational marketing tactic.&#

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

AUGUST 28, 2012

You want loyalty? 29 Social Media Leaps of Faith by Heidi Cohen. .” ” 14 Ways to Build Strategic Relationships With the Who’s Who of Social Media by Copyblogger. ” What exactly is a social graph? Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105

Facebook Virtual World Foursquare Banking 105