Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. If you want to survive in the PR industry, you have to love the material you are pitching.

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Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 21, 2010

It doesn’t matter what industry you’re in. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm What formerly was the sole bastion of the media, is now also a company bailiwick.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. I agree with you regarding the noise, it seems there is a new social media vehicle, forum, platform for every industry or topic known to man.

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Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 14, 2012

74% and 73% of the Inc 500 use Facebook and LinkedIn respectively, and the study concluded: “Fewer [companies] are using blogging, message/bulletin boards, online video, podcasting and MySpace. Pinterest is a visual medium that works best for lifestyle and retail industries, where customer decisions are particularly based on visual appeal.

Hitwise 130

Hitwise Tumblr Foursquare Hubspot 130

Techipedia: Tamar Weinberg

JULY 8, 2008

By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc.), You hire a marketer because they understand the people, products and culture surrounding the industry you are trying to enter. Reply Eric N.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

APRIL 28, 2010

And in this regard I'm not criticizing you so much as I am the entire industry — Forrester too. I could just as easily say that the telephone, email, direct mail or frequent shopper/loyalty cards has already enabled companies to make influencer outreach a foundational marketing tactic. I see this as a little far-flung.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. It’s hard to overstate the impact of Facebook.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. If you are interested in learning more on this topic, I'll refer you to an excellent post Jay wrote on this challenge and its implications for the broader Industry: [link].

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. Odds are that plenty of folks sitting in Starbucks would use the free wi-fi to actually surf facebook. Let’s get real.

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Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

SEPTEMBER 23, 2010

Having some exposure to the music industry, it can be a lot of people (label, management, label and artist-hired publicity, etc.). There is certainly a lot of debate today within organizations on how they should tackle social media participation for their particular industry. You can't have instant pudding, something for nothing.

Social Media 146

Social Media Strategy Energy Consultant 146

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Customers might purchase based on customer reviews or the opinions of influential bloggers or loyalty based on membership in one of Seth Godin’s Tribes (great book!), And you wonder why our industry has so many snake oil salesmen? What a waste of money that would be! Answers Yahoo!

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow. These winning strategies key on usefulness and value-creation.

Social Media 119

Social Media Strategy Mobile Consultant 119

Koka Sexton

SEPTEMBER 29, 2008

Will she feel more secure in your “manly&# arms, or that she knows she is appreciated and that you would never betray her because you understand loyalty? Are We Taking Over The Industry? Would she rather be safe in the knowledge that you know how to start a fire without a match, or that you can fix her computer? Quick quiz.

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Types List Comments Posterous 99