Social Media Strategery
OCTOBER 8, 2009
As a sports fan and a government consultant, here are some of the government’s social media initiatives that I’d like to see cross over to the sports industry: A closed Intranet for all of the teams in a particular league. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton.
Social Media Strategery
AUGUST 30, 2011
League and individual team marketing functions are hard at work thinking up all kinds of new ways to use social media to increase fan loyalty, buy tickets, buy merchandise, and watch/listen to the games via myriad devices.
Social Media Strategery
SEPTEMBER 18, 2011
But social media has forced some changes to the advertising industry, whether the old-school likes it or not. Your ad campaign isn’t successful because it had a million YouTube views – it’s successful because it’s led to increased sales or customer loyalty or some other actual business objective. Of course not.
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