Buzz Marketing for Technology

APRIL 3, 2011

The future is an exciting one for both Microsoft and for the Digital Marketing industry in general. I believe digital marketing is at the center of a set of tectonic changes happening in the marketplace, across enterprise and consumer-based scenarios (which are converging quickly). 5) Where are Microsoft and Digital Marketing heading next?

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Buzz Marketing for Technology

DECEMBER 19, 2012

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. And if that competitive experience provides more relevant, personalized content and a pertinent offer, the customer may never come back — despite previous loyalty to the brand.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

JANUARY 16, 2013

Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.) are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service.

Loyalty 275

Loyalty B2B Retail Mobile 275

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

Data 219

Data Loyalty Mobile Hotels 219

Buzz Marketing for Technology

MARCH 23, 2010

1) Customers prefer a good customer experience over price – being the low cost provider in any industry is never a safe place to play. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Every Industry! Why not be on the winning side of that equation.

Social Media 211

Social Media Retail Loyalty B2B 211

Buzz Marketing for Technology

JULY 7, 2010

This can be as simple as a private event on the front end of an industry event. A: Engaging decision makers from your top accounts – in a group setting, have them share problems they had and how they solved them (many of which your company most likely helped to solve).

Groups 183

Groups Groups B2B Forums 183