LinkedIn Outlines Renewed Focus on Industry-Specific Content and Knowledge Sharing
Social Media Today
MARCH 5, 2024
LinkedIn's looking to partner with niche publishers to build its shared knowledge base.
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Social Media Today
MARCH 5, 2024
LinkedIn's looking to partner with niche publishers to build its shared knowledge base.
Social Media Today
MARCH 5, 2024
LinkedIn's looking to partner with niche publishers to build its shared knowledge base.
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Hootsuite
SEPTEMBER 25, 2023
average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. Did your target audience love your campaign, or was it a flop? But we got you.
Sprout Social
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LinkedIn is more than just a networking site. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.
Keyhole.co
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LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out in a sea of digital competition? And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. LinkedIn SEO is the answer!
Sprout Social
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LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?
Buffer Social
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Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.
Sprout Social
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If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.
Keyhole.co
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As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.
Hootsuite
JANUARY 2, 2024
Wanna build your LinkedIn network fast? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. Any comment is better than no comment when it comes to attracting new LinkedIn connections.
Keyhole.co
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Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!
Buffer Social
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If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.
Koka Sexton
DECEMBER 16, 2022
As a professional, it’s important to establish and maintain a strong online presence, and LinkedIn is an essential platform for doing so. One key aspect of building a strong professional brand on LinkedIn is engagement. ” Tips for Increasing Your Visibility and Engagement on LinkedIn.
Buffer Social
JULY 13, 2023
The LinkedIn team , referred to as “unlikely champions of creativity” by the Creative Review , have turned their focus to creators in recent years. Features like Creator Mode and LinkedIn Top Voices have made the platform a destination for many looking to grow their personal and business brands.
Oktopost
DECEMBER 4, 2023
LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.
Sherrilynne Starkie
AUGUST 27, 2018
Industry programs fit the bill, too. As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). A version of this article was first published on Spin Sucks. . Social Media Certification.
Webbiquity SMM
JUNE 20, 2019
There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors.
Later
JULY 8, 2021
LinkedIn is a go-to platform for anyone looking to reach professional audiences. That said, knowing how to use LinkedIn can take some trial and error, especially if you’re new to the platform. What Is LinkedIn? . But what sets LinkedIn apart is its professional focus. Ready to get started on LinkedIn?
Sprout Social
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With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.
Koka Sexton
DECEMBER 15, 2022
Networking is a crucial aspect of professional success, no matter what industry you’re in. In today’s digital age, LinkedIn has become one of the go-to platforms for professionals to connect, build relationships, and advance their careers. The benefits of networking on LinkedIn.
Keyhole.co
JANUARY 9, 2024
LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?
yMarketingMatters
MARCH 14, 2017
On your LinkedIn home page, you have the option to share your content – posting updates – in two ways: (1) “Share an article, photo, or update” OR (2) “Write an article” You can share your content in two ways: (1) “Share an article, photo, or update” or (2) “Write an article”. Learn more about Twitter on LinkedIn.
Convince & Convert
DECEMBER 15, 2023
Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. Take a look: 6.
Hootsuite
AUGUST 22, 2022
That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Adding relevant hashtags to your LinkedIn posts helps people find you and drives those connections.
Hootsuite
DECEMBER 5, 2022
I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. Here’s what I learned from my experience with LinkedIn pods.
Keyhole.co
JUNE 13, 2023
Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. The professional setting of LinkedIn is great for cutting through the fluff and being direct with your audience. As per the latest social media statistics , LinkedIn witnessed an outstanding 22% engagement soar in 2022.
Oktopost
JULY 15, 2020
For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.
Later
MAY 28, 2021
LinkedIn is no longer just for job hunting. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . While LinkedIn is a unique space to network and develop connections, it’s also full of potential for brand marketing.
Oktopost
FEBRUARY 9, 2021
For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. How Do LinkedIn Hashtags Work? Why Should You Use LinkedIn Hashtags?
Keyhole.co
MARCH 18, 2023
Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Guide to generating leads on LinkedIn 1. By optimizing your LinkedIn page in the right manner. Let’s start!
Keyhole.co
MARCH 18, 2023
Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Guide to generating leads on LinkedIn 1. By optimizing your LinkedIn page in the right manner. Let’s start!
Sprout Social
APRIL 6, 2020
With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.
Webbiquity SMM
DECEMBER 6, 2022
You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. 575,000 tweets published. Affiliate sales support independent publishing. The Biggest Challenge in B2B Social Media Marketing.
Sprout Social
SEPTEMBER 30, 2020
A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.
Firebelly
MAY 18, 2015
LinkedIn is still the go-to social network for business professionals and job seekers. Make this your first priority before you start networking or sharing your business on LinkedIn. Be sure your profile has keyword descriptions relevant to your industry—it will make it easier for people to find you. #2 7 Publish On LinkedIn.
Firebelly
AUGUST 8, 2012
But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. ” types of discussions.
Lucy Hall
APRIL 28, 2015
What are the SEO implications of republishing content to your blog from linkedIn? Is my SEO affected if I publish the same content on my blog and Linkedin? However then this may have an impact on your actual website because the content will be duplicated on linkedIn. Why do I say this? Here's my 3 top tips: .
agora pulse
AUGUST 29, 2018
Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. Because these differences can range from small to significant, it’s important to figure out what’s working for your LinkedIn audience and why. LinkedIn analytics can help with that.
Sprout Social
DECEMBER 5, 2023
Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.
agora pulse
DECEMBER 9, 2020
The right time to publish depends on several factors, including: Your brand’s industry. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Publishing great content at the wrong time means fewer views of your posts and limited opportunities to engage.
Myrland Marketing
AUGUST 8, 2017
It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. When you publish content, others can find it when they are ready, not just when you are on the platform posting that content. We can’t stop talking about content marketing and for good reason.
Sprout Social
MAY 8, 2023
Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. What are the best times to post on TikTok?
Oktopost
FEBRUARY 24, 2022
In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.
Unmetric
MARCH 2, 2017
However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers. Turns out Abbvie is outperforming the industry and is well above average.
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