Sherrilynne Starkie

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Industry certification a must for social media career success

Sherrilynne Starkie

Industry programs fit the bill, too. As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). The post Industry certification a must for social media career success appeared first on Sherrilynne Starkie.

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Top news in social media

Sherrilynne Starkie

Each week I scan the hundreds of industry websites to keep abreast of the news. Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. We want to lead the industry in this fight.”.

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Social Media 101 at Canada’s National Pet Industry Trade Show 2018

Sherrilynne Starkie

I’ll be at Canada’s National Pet Industry Trade Show next month delivering Social Media 101, a two-part introduction to social media course. This is Canada’s largest pet industry trade show and thousands of people from right across the North America attend. The majority agreed on basic training.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies.

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What every consultant should know about social media analytics

Sherrilynne Starkie

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Skilled analysts will also have industry certifications, for example Google Analytics , Facebook Blueprint , Twitter Flight School, Hootsuite Academy , and others. And of course, software skills are paramount.

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Infographic: A decade of social media

Sherrilynne Starkie

Since it was launched 10 years ago, Engadget has been updated daily and continues to covers a lot more than just ‘gadgets’; it gives a broad overview of technology industry news, including social media. Let’s make LinkedIn endorsements smarter. This article was originally posted on Thornley Fallis.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.