Harp Interactive

JANUARY 27, 2010

Set up alerts for mentions of your name, your business name or brand, your competition, key words, industry leaders, and your twitter handle. Pro-active engagement is when you use monitoring and searches for industry specific posts, comments or tweets that you can either re-tweet, lets say on Twitter, or answer or make a comment on.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

SEPTEMBER 13, 2010

When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times! Similarly using SEO without social media substantially limits the potential of organic search.

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

FEBRUARY 9, 2010

Use HootSuite to publish content to multiple social media accounts and/or platforms including Facebook, Twitter, LinkedIn, Ping.fm (which pushes to many other platforms) and now they’ve just added WordPress functionality. cross-post your updates to Jaiku and many other sites like Facebook , MySpace , LinkedIn and more via Ping.fm.

Resources 243

Resources Ping.fm Tools Social Media 243

Harp Interactive

JULY 13, 2010

Optimize your LinkedIn page by customizing the website links to read “keyword based description of link” instead of “My Website” and “My Twitter”. Visit popular industry forums, blogs etc and comment (create a Gravatar linked to your company email first). Create a blog if you don’t already have one and add at least one new post a week.

Google 362

Google Hubpages Tips SEO 362