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#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Waxing UnLyrical

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool.

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#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Details in this Wired piece.).

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We’ve Updated Our Influence Measurement Guide

The Realtime Report

Klout and Kred now both offer brand pages, and have recently introduced new consumer-facing make-overs. What are the best practices for using tools like Klout to run Perks marketing programs—and are these programs effective? What are the trends to watch for as the industry continues to mature?

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld’s second white paper aims to share great practical advice, tips and insights shared by industry marketers, who implement, manage and optimize content marketing programs for brands and organizations. Looking from a broader perspective in your industry, be the first to identify the existing content gaps and let your brand bridge them.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

But the same general approach applies to any industry. Klout and Kred. The value and methodology of services like Klout and Kred has been much debated and discussed, so I’ll leave you to your own opinion there. Klout’s search functionality also lets you find influencers on specific topics. Public Relations'

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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. New trends? Holding true to form, we did beat up on Klout a bit – not many fans in the measurement crowd.

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MeasurePR: Why Are AVEs Still Around?

Waxing UnLyrical

It’s just too simple a number—no matter how wrong—and until we (as an industry) come up with a simple number to replace it, AVE will probably continue to be used. Oh, and Megan Berry of Klout will be back as the guest for the Twitterchat, so if you have more questions for her, do leave them via a comment below.]. Should be fun.

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