Social Media Marketing

AUGUST 16, 2013

A roundup of relevant links affecting our industry. Industry Negative comments are like broken windows. With its latest change in policy around links in press releases , Google is influencing public relations. The quality of content below the article can affect readers, editorial and a publication''s brand.

Social Media 167

Social Media Flipboard Press Release Trends 167

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. We poached material constantly, from newspapers, from other publications — even from Time. We poached material constantly, from newspapers, from other publications — even from Time.

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

APRIL 8, 2010

by Adam Sherk on April 8, 2010 The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week. It has a toolbar PageRank score of 1, and at least in my Google results it is not in the top 50 for “Wall Street Journal.”

Aggregator 110

Aggregator Content Syndication Journal 110

Jeff Esposito

AUGUST 22, 2011

The entire public relations industry is in the last spasms of a loud and painful demise. What is disturbing is the way that the PR industry is doing everything it can to hold on to their piece of the pie. The PR industry is building up a wall of half-truths, scams and frauds to make sure the billable hours keep rolling in.

Press Release 48

Press Release Journal Flickr Report 48

Writtent Blog

NOVEMBER 12, 2013

The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Pointless Press Releases. Are you dubious, or worried that our position is extreme? Purchasing Backlinks.

SEO 95

SEO Content Marketing Press Release 95

Laurel Papworth

FEBRUARY 11, 2010

As the BBC tells it’s journos to start using social media as a primary source – or leave journalism – what are the repercussions in social spaces? Though that is changing too… Blogger/journalist Josh Marshall at Talkingpointsmemo won a Polk Award for investigative journalism, helping piece together the U.S.

Blogosphere 80

Blogosphere Social Networking Blogger Press Release 80

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Buzz Marketing for Technology

JUNE 27, 2008

International Journal of Information Management. Action Alerts Press Release -- SLA Strongly Opposes Budget Cuts to U.S. General Industry FAQs. Industry Events Calendar. Recent Industry Reports. Information literacy around the world: advances in programs and research. Bruce, Christine. Adler, Richard P.

Library 100

Library Compete Skills Proposal 100

Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

Class 279

Class Press Release Flickr Comments 279

Laurel Papworth

OCTOBER 22, 2011

No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) Or putting out a Press Release on How Press Releases Are No Longer Effective. Now they have the Press. Seriously ? Wikipedia ).

Communities 108

Communities Social Media Journal Diagrams 108

Webbiquity SMM

JANUARY 6, 2015

On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Image credit: leaderswest Digital Marketing Journal. Is there still a role for press releases?

Press Release 100

Press Release Tips SEO Influencer 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. The Seven Deadly Sins of Social Media (Search Engine Journal): I love how Jennifer Horowitz equates social media with the 7 sins. Read this Mashable guide.

Marketing 265

Marketing SEO Journal Engineering 265

Writtent Blog

OCTOBER 1, 2013

The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Be Worthy of a Press Release.

Advertising 96

Advertising Content Marketing Press Release 96

Your Escape From 9 to 5

JULY 1, 2022

Well, the internet industry is the most volatile and for you to stay ahead of the pack, you have to keep reinventing yourself. A survey on Search Engine Journal says 93% of all online experiences start with a search engine. For a beginner in the SEO industry, this can get confusing.

Overview 40

Overview Press Release Directory Reputation 40

Convince & Convert

APRIL 27, 2012

Pretty much everything that you’ve seen on TV, anything that you’ve read in the New York Times, the Wall Street Journal, CNN, ABC, NBC about who voted and why in the recent primaries, and certainly who’s going to vote and why coming up in the national election this November. You have a journalism background.

Insurance 115

Insurance Journal Research Hashtag 115

Social Media Strategery

FEBRUARY 22, 2015

Since the original “Cluetrain” came out, we’ve watched the journalism industry crumble, allowed social media to be taken over by marketers, and seen the rise of native advertising. Today’s public relations pros require their own rallying cry. It’s do or die time for PR.

Press Release 50

Press Release Metrics Authentication Proposal 50

Buzz Marketing for Technology

JUNE 27, 2008

Professional Journals |. Industry Centers |. by Industry. In the groupware industry, product developers are looking at new ways to meet a critical need of HR systems that are more adaptable to changes in business processes. Sign In. | | Free Newsletters. Business Advice |. Business Bloggers |. Forms & Agreements |.

Applications 100

Applications Software Diagrams Real Estate 100

ProBlogger

SEPTEMBER 24, 2012

How easily can somebody, who may simply be passing through your blog, get a sense of your character, your position in the industry, and your value to the scarce few minutes in their day? The industry expert. The industry commentator. The industry fun-poker. The average industry joe. The industry expert.

Blogger 43

Blogger Blogosphere Curation Industry 43

Convince & Convert

JANUARY 21, 2014

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. They also controlled for the holidays and owned blog content and press releases.

Study 167

Study Social Media Forums Case Study 167

Webbiquity SMM

NOVEMBER 12, 2013

leaderswest Digital Marketing Journal ). To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. Relevanza ). MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Ever see a press release become popular on Digg?! This list is incredibly long, but I hope it’s not any less valuable. C’mon.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Buzz Marketing for Technology

JUNE 27, 2008

And if the answer doesn’t lie in musty books and stacks of journals, are libraries still part of the answer? When she brought up the music recording industry’s anti-piracy tactic of sending “pre-litigation letters” to colleges, “the room erupted,” she remembers. Press Releases.

Education 179

Education Research News Google 179

Techipedia: Tamar Weinberg

JANUARY 5, 2009

StumbleUpon Phenomenon: An In-Depth Look at a Social Networking Giant (Search Engine Journal): Sujan Patel writes a short but sweet post (though not as “in-depth&# as I expected) on StumbleUpon and some tools you can use to improve the user experience. However, there’s a lot more to Stumbling when you share.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

FEBRUARY 7, 2012

The Growth of Social Media: An Infographic by Search Engine Journal. Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” 10 Stats to Justify SEO by Search Engine Journal.

Statistics 190

Statistics Research Social Media B2B 190

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Webbiquity SMM

APRIL 12, 2016

As Daniel Newman and Michael Brenner discussed in Forbes , brand journalism is the evolution of content marketing–so applying a journalistic approach to content marketing strategy makes a lot of sense. Where: For each content element, will it be delivered to the audience at a live event, in print, on TV, online, or elsewhere?

Report 100

Report Strategy Content Marketing 100

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. Besides my own professional drive, desires and initiative, how did I “get here,” so to speak? Today, PR trades abound.

Meeting 100

Meeting Newsletter Press Release Library 100

Viper Chill

APRIL 15, 2010

However, if you’re not that confident in building your own website and simply want to get started then writing articles around certain industries and products can make you a lot of money if you can get them to rank in search engines. And the most I wrote growing up was poetry!

Skills 76

Skills Sites Blogger Hubpages 76

Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Skills 40

Skills Reputation Influencer Press Release 40