Pam Moore

MAY 22, 2017

8 Steps to Develop a Social Business Plan (white paper). Here are the Differences and How to Use Them How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Influencer Marketing: How to Co-Create Content with Top Industry Influencers. SoundCloud.

Training 167

Training Influencer Team Analysis 167

Webbiquity SMM

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. Michael Brenner ). eMarketer ).

Statistics 207

Statistics B2B Content Marketing 207

Pam Moore

MAY 9, 2017

They are blurring them all together and as a results wasting millions of dollars, ticking off their audiences, ruining relationships with thought leaders and influencers and the list goes on. Supporting Resources: Top 10 Mistakes Brands Make with Influencer Marketing and How to Fix Them (episode 121). episode 98). Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Ignite Social Media

JUNE 16, 2016

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Read on for some of our top recommendations on how to get the most out of your influencer strategy.

Influencer 60

Influencer Strategy How To Collaboration 60

Pam Moore

JUNE 8, 2017

We share different details about our brands, our personal lives with one another, different layers of transparency depending on who we are, industry norms, who is in our community and most importantly who the recipient / person is on the other end. Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Authentication 167

Authentication Brands Training Communities 167

Oktopost

MARCH 7, 2022

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Did it provoke a new white paper on customer pain points? 8 Ways to Use Social Listening. Identifying Prospects.

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

OCTOBER 10, 2022

Work with Influencers. For example, if you work in the financial industry, you might comment on popular posts around financial news in your industry, regardless of who posts it. When you do comment on different topics within your industry?– Work with Influencers. 9 Ways to Increase Your Brand Visibility.

Brands 76

Brands B2B SEO Influencer 76

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. However, there are definitely some “golden rules” that are applicable for any size business in any industry and any niche.

Content 163

Content Training Marketing Industry 163

Webbiquity SMM

MAY 23, 2011

Enhanced brand image and credibility as an industry thought leader or category expert. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. White paper downloads. Expanded social media following (e.g.,

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? Clouds are connected with industry used terms.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. Among Brian’s recommendations are that B2B companies should partner with their outside PR and marketing agencies (“get to know them as people”) and should “Be generous to your influencers.

Tips 202

Tips B2B Journal SEO 202

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. What do you want to achieve as you become more known in your industry? Tips to become the “go to” thought leader in your industry and local market or niche. 10 Reasons Personal Branding is a Requirement Not an Option (white paper).

Brands 60

Brands Strategy Authentication Small Business 60

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Pam Moore

MARCH 29, 2017

When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on!

Social Media 60

Social Media Small Business ROI Analysis 60

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. They’re going to look for one in their industry or market such as “Houston restaurant PR agency.” Having content for each industry you serve makes each piece far more valuable. Oftentimes, the content is also specific.

B2B 123

B2B SEO Travel Hubspot 123

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? Clouds are connected with industry used terms.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? Clouds are connected with industry used terms.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? This tip is especially important for social media managers who work in regulated industries. Write a short email asking an influencer to represent [INSERT PRODUCT/BRAND]. Want a synopsis of your last webinar to share on LinkedIn?

Social Media 140

Social Media HootSuite How To URL 140

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Industry Switch. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. Convince the influencers. KM efforts are just as vulnerable to negative influences as any other corporate project. src = [link]. }. ); WHITE PAPERS.

Company 122

Company How To Case Study Applications 122

Convince & Convert

MAY 20, 2014

And the good news is, once you understand their specific needs and idiosyncrasies, it becomes easier to develop an effective content plan that truly reaches and influences this market. Get out a blank piece of paper, rip a corner off, and write a one-word value statement for your solution. So, put some work into it.

Engagement 144

Engagement Content Klout Widget 144

Pam Moore

MARCH 8, 2018

As one of my good friends and industry colleagues, Sandy Carter of Amazon says, “Culture eats strategy for lunch.” Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 167

Brands Training Policies Template 167

Pam Moore

SEPTEMBER 23, 2016

Establish thought leadership in your industry or niche? Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). How to Get Your Social Marketing Budget Approved (white paper). Would you like to… Earn trust with your target audience?

Data 60

Data Social Media Brands Authentication 60

Diva Marketing Blog

OCTOBER 21, 2010

Interestingly there were a few similarities to the Pulse of the Industry research I conducted on Blogger Relations. Lesson learned: Your best customers may not appear to be social media 'influencers.'. Promises kept can result in a new brand champion who influences segments you many have access to at this time. Real People.

Industry 89

Industry Social Media Loyalty Resources 89

Convince & Convert

FEBRUARY 25, 2016

Rohrs and Raj Nijjer join the Content Pros Podcast this week to share exciting developments in a brand new industry: location-based personalization and marketing. Together, they are working to forge innovation in an industry based around location data. Raj’s dreams were influenced by his childhood spent in India.

Data 60

Data Film API Yahoo 60

Buffer Social

DECEMBER 17, 2018

Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. Moving on to arguably one of the biggest influencers and social media experts of our generation, Gary Vaynerchuk. Social media truly is engrained in all aspects of our lives. Gary Vaynerchuk.

Social Media 110

Social Media Marketing Curata Influencer 110

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .” How does social influence work ?

Social Media 161

Social Media Study Statistics Aggregator 161

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Many brands today are leveraging employees and outside influencers as part of their content marketing programs. Buy a Media Company: Do an analysis on the media companies in your industry.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Pam Moore

OCTOBER 16, 2019

15 Tips to Zoom Your Brand (white paper). When and why you must also work on your own internal processes and infrastructure to best support the agency. Supporting Resources: 2019 Content Editorial Calendar Template. Audience Analysis Worksheet. Stomp Random Acts of Marketing. Need more help?

Social Media 60

Social Media Consultant How To Marketing 60

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. You can use it to post your latest industry news and company updates. Dynamic Signal.

LinkedIn 60

LinkedIn Metrics Analytics Feed 60

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :). It's worth testing longer form content in this phase to see how it converts.

Conversation 78

Conversation Template Templates Marketing 78

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. You can use it to post your latest industry news and company updates. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

JANUARY 2, 2013

Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

APRIL 10, 2019

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis.

Analysis 100

Analysis Industry Social Media How To 100

Sprout Social

JULY 20, 2016

You can target your posts by company size, industry, location and more. They also have groups for specific industries. Since it’s still in the early stages, LinkedIn Pulse is ripe with opportunity to establish yourself as an influencer. That allows you to share posts that are likely to resonate with a specific demographic.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147