influence 
Convince & Convert
JULY 9, 2013
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. We have spent the past few years building a substantial content factory that relies heavily on influencers.
Adam Sherk
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. But the same general approach applies to any industry. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management.
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Webbiquity SMM
OCTOBER 13, 2010
Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.
Webbiquity SMM
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Tweet This!
Webbiquity SMM
MARCH 30, 2012
Identify the key influencers in your market. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Combing these measures provides at least a rough guide to the relative influence of various sources.
Webbiquity SMM
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? Vocus and Cision ) to the obscure ( Butterfly Publisher ). In short—relationships with key influencers have always been and will continue to be the key to an effective public relations strategy. Optimize company news for SEO benefit?
Convince & Convert
MAY 20, 2012
The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Everyone in this industry needs to sharpen their messaging and be more specific about what they do. I need to understand their passions and spheres of influence. investor), Vocus.
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