What is This “Deinfluencing” Trend and Should Brands Care?
Ignite Social Media
MARCH 4, 2024
You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. And do brands using influencers need to worry?
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