Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

DECEMBER 29, 2022

Now you have to maintain the momentum and manage your brand reputation. According to Nielsen Media, as of 2022 there are over half a million brands globally. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service. That’s something we’d all like to know, right?

Social Media 176

Social Media Tools Sentiment Price 176

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. For example, here’s what a social media mention looks like on X: 2.

Social Media 59

Social Media How To Metrics Sentiment 59

Ignite Social Media

JULY 13, 2021

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

Social Media 210

Social Media Brands Startup Loyalty 210

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Sherrilynne Starkie

MAY 14, 2018

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Work for the influencer. Deal honestly.

Influencer 218

Influencer How To Policies Reputation 218

Keyhole.co

MARCH 4, 2024

How do we turn novel and engaging social media posts into revenue? Setting social media goals is the starting point. Throughout this blog post, we’ll discuss setting social media goals before demonstrating how you can achieve them. Plus, we include a handful of examples if you need inspiration.

Examples 52

Examples Social Media How To GPS 52

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Let’s break down the recipe for Tabs Chocolate’s social media marketing success.

Social Media 59

Social Media Strategy UGC Influencer 59

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

Influencer 129

Influencer Marketing Reputation Collaboration 129

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. The result is a positive reputation of a trustworthy, customer-oriented brand.

Social Media 130

Social Media Brands Content UGC 130

Social Media Strategies Summit

FEBRUARY 18, 2021

Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021.

Trends 195

Trends Social Media Authentication Instagram 195

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

MAY 29, 2023

When communicating with a global audience on social media, you have a responsibility to reduce the risks. That’s why a social media risk management plan must be an essential part of your brand strategy. Below, let’s go over the biggest risks of social media that businesses must prepare for.

Social Media 90

Social Media Tips HootSuite Policies 90

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

OCTOBER 23, 2023

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. Are you paid enough?

Skills 80

Skills Team Social Media HootSuite 80

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Given that social media is a whopping $231.1

Social Media 96

Social Media Social Media Management Influencer Trends 96

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. We’re seeing more engaged users (60%) across the whole sample, but for key industries that median increase was 882%.

CPM 175

CPM Social Media CPC Sample 175

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. Frankly, we think it’s social success at its best. Many of today’s most popular influencers get their start on another platform (Vine, YouTube, or TikTok) and migrate their followers over to Instagram as their popularity grows. Brand status.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Keyhole.co

MAY 12, 2023

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire.

Reputation 52

Reputation Tools Sentiment Review 52

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Hootsuite

JUNE 21, 2023

FINRA is the Financial Industry Regulatory Authority. The FINRA social media goals are the same. 1 Social Media Tool for Financial Services Grow your client base with the tool that makes it easy to sell, engage, measure, and win — all while staying compliant. Book a Demo What does FINRA say about social media?

Social Media 100

Social Media Guidelines Tips HootSuite 100

Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Webbiquity SMM

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

Insurance 88

Insurance Social Media Policies HootSuite 88

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Stay top of mind.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. It is not the same as earned media.

Influencer 167

Influencer Brands How To Marketing 167

Razor Social

SEPTEMBER 27, 2017

Are you proactively building and managing your reputation? In this article, we share some actionable tips on how to track and manage your reputation online. The key to effective online reputation management is acknowledging the mentions of your brand so you can minimize the negative comments and amplify the positive ones.

Reputation 111

Reputation How To Review Social Media 111

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media.

Influencer 109

Influencer Brands How To Marketing 109