Remove influence
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Identify the key influencers in your market. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 184
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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Forums and messaging boards devoted to the hobby were also awash with people discussing migraine treatments. Industry-specific terminology and hashtags. Influencers : Who are the most prominent accounts or authors talking about you? And social listening can help you do it. Your product name. Your slogan.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.

SM2 202
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. That is, checking how your brand and/or product stacks up against industry rivals. Pros: A great tool to identify media contacts and influencers in your industry.

Tools 52
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. You are missing out on tremendous opportunity for growth and performance of competitive analysis.

Brands 133
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Changes in News Delivery Give New Power to Press Releases

Proactive Report

While there were vigorous conversations going on in forums and message boards, there were no social networks. The Tribune Company , owner of the Chicago Tribune , the Los Angeles Times and a host of other newspapers, filed for bankruptcy protection from its creditors, sending shockwaves throughout the industry.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.