Waxing UnLyrical

MAY 29, 2013

We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement. Eric Wittlake got to the point quickly, saying: I noted that asking questions of a real expert—like a chef on Twitter—who has answers for you quickly and when you need them, is a type of influence.

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

DECEMBER 21, 2018

You need to find your audiences and influencers and on which platforms they publish. The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.” Traackr is another tool which can help you to find influencers.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. Guest Post by Geoff Livingston. If so, you’re not the only one.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. List at #5 below.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

NOVEMBER 21, 2011

Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform). The choice of words (“measuring online influence’” and metaphors (“social credit score’” inaccurately leads people to think that one’s score is a measure of one’s online worth.

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Klout CPI Foursquare Influencer 207

Waxing UnLyrical

OCTOBER 7, 2011

On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool. Jonny started off by pointing out that influence without context is irrelevant ( And Angels sang ! Louis headquarters, and the Missouri Chamber of Commerce and Industry.

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Waxing UnLyrical

SEPTEMBER 13, 2012

Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. The general consensus on whether people’s comfort levels had changed were reflected in Deanna Boss ‘ response: Another influence tool, Kred, also has made some recent changes.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

JANUARY 23, 2015

Make sure [social media influencer] gets a press pass!” Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement. Reclaiming influence. Over the last few years, we’ve seen “everyone” become an “influencer” (just like “everyone” is a “rock star”). Measurement.

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Trends Consultant Influencer Education 100

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. That aspect of marketing should influence your adoption of a new network. How will you define your presence? Will this be a supporter or driver?

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. It’s been fascinating to watch the industry change thanks to the explosion of technology.

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Take a look at what software maker Salesforce does with its story: The Fourth Industrial Revolution is changing the way people work, using robotics, AI, the Internet of Things, and more. Guest Post by Rob Biesenbach.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. Resting behind the methodology are several key insights: Influence without context is irrelevant. If you are looking at influence, then go for Justin Bieber. Popularity does not equal influence.

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Influencer GPS Metrics Social Media 179

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year. Will you help us?

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

NOVEMBER 30, 2018

It also improves your search rankings and establishes you as an authority in your industry. Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands. Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Average Time on Page.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

JULY 10, 2013

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. However, PR agencies in India are still not ready to manage an increasing shift towards online influencers aka digital journalists. Image: Rhinowrites via Google, CC 3.0.

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Twitter Press Release Social Media Industry 222

Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge. What do you think?

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Skills Communities Issues Education 188

Waxing UnLyrical

JANUARY 27, 2016

Trust is something we can’t directly create, since it exists only in the mind of one person, but we do have incredible power to influence how it grows. I’d want to know this: are we creating influence and trust, or just adding to the noise? Custodians of trust. As PR professionals, I’d like to think we are the ultimate owners of trust.

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Reputation Energy Influencer Review 100

Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

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Consultant Retail Influencer Conference 100

Waxing UnLyrical

NOVEMBER 10, 2014

How to incorporate SEO and influencer content. Why: Lee Odden has literally written the book on optimization for our industry. You’ll have to read this great post from Jay Baer to understand that acronym soup, but trust me, this is one you don’t want to miss. 5 tips to liven up long stories.

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Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

MAY 20, 2015

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. Doesn’t sound half bad, right? Here are three tips for becoming a thought leader: 1.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

MARCH 28, 2017

Trying to help our industry do better and prove value. Louis headquarters, and the Missouri Chamber of Commerce and Industry. I did my first #measurePR there and got a promotion during a recession. Angela Sinickas (@sinickasa) March 9, 2017. A1: I’m a recovering PR agency owner trapped in a #PRsoftware company. measurePR. —

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Consultant Skills Research Industry 100

Waxing UnLyrical

NOVEMBER 21, 2016

It’s the way the industry is moving. On integrating paid media to boost engagement with owned and earned content: #measurepr A4 Paid media digital metrics are easy to see in the ad platforms. Integrate in @Amec Framework [link] #measurepr. PESO measurement! Research this. A4 1/3 We use paid to boost earned media.

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Waxing UnLyrical

JUNE 24, 2016

And really… I was invited to host a digital event from one of the best conferences of our industry… in London. PR has moved fr/ being just the media liaison to the PR influencer w/ all stakeholders incl. Q4: One of the biggest mistakes I see in our industry is PR pros thinking that measurement is one-size-fits-all.

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Eventful Analysis Banking Curation 105

Waxing UnLyrical

DECEMBER 7, 2016

We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. We leveraged our investor relationships with 500 Startups, Mohr Davidow Ventures (Wildcat Ventures), and Storm Ventures to secure coverage. She is currently a columnist for Inc.,

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Press Release Startup News Journal 100

Waxing UnLyrical

JUNE 12, 2013

An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Guest Post by Adam Toporek. All great customer experiences are built upon expectations. Image: Roland Tanglao via Flickr, CC 2.0.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

APRIL 8, 2016

Influence doesn’t necessarily come with age. Creativity begets attention, which begets influence. For much of its existence, the A relied on its historic position in the industry (and this country) to receive donor dollars. It comes with passion and motivation. Henry Bergh was 50 when he founded the Society.

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Influencer Communities Banking Consultant 100

Waxing UnLyrical

MAY 2, 2016

Why: “Think about your niche market, whether it’s natural food, entertainment or tech, and how you can build your own personal brand within your industry,” says Mercy Chikowore in this still relevant post. 4 PR lessons from the world’s top-paid artists . The Ultimate Guide to Social PR Strategy: A Blueprint for Success .

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Hashtag Banking Training Consultant 100

Waxing UnLyrical

FEBRUARY 1, 2016

Why: “Find ways to work around time differences, understand how the business and services will need to adjust to cultural differences, and get a sense for the current industry trends in that location,” says Zach Cutler as he offers “key pieces of advice” for businesses looking to expand.

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Consultant Collaboration Skills Communities 100

Waxing UnLyrical

MAY 3, 2012

And no one could have guessed that his influence would have reached us today through institutions like MTV , the American Music Awards , the Golden Globes and American Idol. Will this idea be a *total game-changer* in the industry? Like American Bandstand, Every. What happened? He rolled the dice and bet on himself.

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Journal Flickr Influencer Training 165

Waxing UnLyrical

FEBRUARY 26, 2014

The buzz that shook the IT industry. HCL and its agencies have gained a lot of attention for this campaign, and many Indian online influencers have been talking about it. In the third and final week (that’s this week), the company will select a winning candidate for one of the “cool” job profiles featured on the site.

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Waxing UnLyrical

MARCH 15, 2012

In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before.

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Comparison Skills Flickr Fashion 163

Waxing UnLyrical

JUNE 26, 2013

The amount you spend is dependent on your industry – do some research to understand what you should be spending. In other words, you have to identify not only those who were influenced by your efforts, but those who had no interaction with the campaign. 20 a person.

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Metrics Analysis Compete Groups 243

Waxing UnLyrical

MARCH 2, 2017

She talked about what her influencers taught her in 2016. All from “online marketers” who I know many of my peers in the industry scoff at. Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago.

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Training Banking Consultant Education 100

Waxing UnLyrical

JANUARY 3, 2013

It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. Clarke is an inbound marketing analyst and blogger for USB Memory Direct, a leader in the custom flash drives industry. Everybody wins. Parking Panda. Have an extra space in your driveway?

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

APRIL 30, 2011

Now that’s influence.). “The BizBuySell.com valuation report takes your key financial data and compares them against recently completed transactions in your industry to develop a benchmark for the multiple being paid for a business like yours. He seems like a nice guy, and it doesn’t hurt me to put it out.

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Sample Samples Report Retail 150

Waxing UnLyrical

DECEMBER 23, 2010

That through our outreach , we all take pride in our work, regardless of the few bad apples that inevitably penetrate any industry. Justin’s been thinking and writing a lot about influence recently , so that’s what we’re going to talk about. Have a question for him? Do leave it in the comments below.

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Postrank Class Tourism WordPress 151

Waxing UnLyrical

APRIL 22, 2017

Heidi: amplification through influencers (often paid). They’re the folks who suck the life blood out of our work, and industry, by going on and on about impressions, AVEs, yada yada yada. on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. KickAssContent marketing. Nothing is.

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Banking Discount Communities Influencer 228