Remove influence

Sherrilynne Starkie

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Influencer relations: how to build trust

Sherrilynne Starkie

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Here’s six rules for good influencer relations.

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Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence. million times.

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What is Earned Media?

Sherrilynne Starkie

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. It means reporters and other news professionals are now restored to the position of influencer. Here’s a media article which examines the Canadian Cannabis industry and includes a key CEO interview.

Fashion 409
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Podcast Playlist: A mix of motivation, news and entertainment

Sherrilynne Starkie

Podcasts great way to keep on top of social media and industry trends and news. You ask I answer: How to evaluate influencer marketing software — Christopher Penn on Awaken Your Superhero. In this episode he outli nes the most useful features to look for in an influencer marketing software product.

News 170
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Top five: Women rule content marketing!

Sherrilynne Starkie

Quality journalism is good for everyone especially those of us working in the media industry. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. Podcasting continues upward trend.

Content 170
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How a social media consultant can help your business

Sherrilynne Starkie

Industry certifications prove a social media consultant’s practical skill too. Media and influencer relationships such as Cision, Agility PR Solutions, MuckRack, etc. That’s where working with consultants makes sense. Google Adwords and Analytics certifications are fundamental to online advertising and data insight.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. Lobbyists from the film, music and video games industries even hosted a fund-raising dinner for Bulte in advance of the election. This was unprecedented. Movements tend to be distributed.

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