Social Media Strategies Summit

JULY 22, 2022

Remember when influencer marketing was a hot new trend? Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. If you’re planning to plunge into the influencer marketing pool for the first time, you’ll need to perform an influencer search.

Influencer 216

Influencer Brands How To Hashtag 216

The Realtime Report

NOVEMBER 19, 2021

3 Tips for Communicating with Influencers. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 Use research and insight tools to identify influencers that resonate with your target audience and relate to your brand. Alexander Frolov.

Influencer 209

Influencer Tips Proposal Authentication 209

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Influencer 98

Influencer Brands Fashion Review 98

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 115

B2B Influencer Brands Marketing 115

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. Learn more about the industry and its projections for the future. The influencer marketing industry is expected to reach $21.2

Statistics 125

Statistics Influencer Strategy Marketing 125

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. Table of contents: Who are YouTube influencers? Published on 1.

Influencer 102

Influencer YouTube Meme Review 102

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.

Influencer 237

Influencer Authentication Survey ROI 237

Bill Hartzer

MARCH 29, 2024

This innovative approach ensured that participants were not merely keeping pace with current industry standards but were also primed to pioneer the next wave of digital marketing strategies. Such exposure is rare and provided participants with a unique advantage in understanding the global dynamics of digital marketing.

Influencer 86

Influencer Skills Industry Conference 86

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 103

ROI Influencer Marketing Survey 103

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

Influencer 189

Influencer Metrics Campaign Survey 189

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Influencer marketing – some love it and others hate it. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”.

Influencer 174

Influencer B2B Marketing Apple 174

Convince & Convert

MARCH 7, 2024

Harness the power of AI for market research and analysis by employing natural language processing (NLP) algorithms to analyze vast amounts of unstructured data from social media, customer reviews, and industry reports, extracting valuable insights on consumer sentiment, trends, and competitor strategies. Here is a link to download the report.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 103

Influencer Marketing Collaboration ROI 103

Forbes Social Media

JULY 17, 2019

No, influencers are not going to rule the world. At least not the kind of influencers we’ve seen so far. Some people will attain positions where they can help change things or sell products and services, but it won’t be thanks to some trashy industry based on poorly planned activity.

Industry 91

Industry Influencer Marketing Activities 91

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Bill Hartzer

DECEMBER 1, 2023

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. Boasting a staggering 2 million influencers within its database, the platform has solidified its status as an industry juggernaut.

Influencer 94

Influencer Collaboration Embedding Campaign 94

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

Price 145

Price Influencer Instagram How To 145

Sherrilynne Starkie

MAY 14, 2018

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Here’s six rules for good influencer relations.

Influencer 218

Influencer How To Policies Reputation 218

Pixlee

MAY 24, 2021

Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel.

Travel 52

Travel Industry Influencer Tourism 52

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 91

Influencer UGC Metrics Case Study 91

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What draws you to it, and specifically, Influencer marketing? Now, with influencer marketing, there are similarities. Why do you love it?

Influencer 229

Influencer Campaign Retail Survey 229

Bill Hartzer

JANUARY 25, 2024

The revelations from their latest research, titled “Finfluencer Appeal: Investing in the Age of Social Media,” shed light on the challenges and pitfalls surrounding financial influencers and call for urgent action from regulators and industry players.

Policies 94

Policies Guidelines Influencer Proposal 94

Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Industries making strides in the metaverse . Real estate. Music and Entertainment.

Industry 107

Industry Examples Real Estate Brands 107

Sherrilynne Starkie

JUNE 18, 2018

Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. . With it you can identify and target individual social influencers alongside traditional media contacts and outlets.

Influencer 207

Influencer Social Media Tools Module 207

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Convince & Convert

OCTOBER 8, 2021

One of the most effective ways to tackle this is through nano & micro-influencers. Nano & Micro-influencers for DEI Marketing. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. Like we discussed before, nano & micro-influencers have a niche.

Influencer 163

Influencer Marketing B2B Authentication 163

Bill Hartzer

NOVEMBER 6, 2023

Of the respondents, it was discovered that a significant 30 percent of teens cited “social media influencers” as their primary source of inspiration, closely followed by “successful businesspeople,” also chosen by 30 percent of participants.

Influencer 94

Influencer Social Media Survey Construction 94

Hootsuite

MAY 10, 2023

Okay, they’re cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. But before you start DMing every micro influencer you follow, you first need to be able to answer a few questions.

Influencer 105

Influencer Collaboration Authentication Campaign 105

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

The Realtime Report

MAY 13, 2020

Highest Valued Internet Influencer. David is the first internet-based content creator to join the global ranking of Top 10 Most Valuable Influencers across all influencer categories. David’s portfolio of dedicated followers includes over 17.2 million subscribers on YouTube, 12.6 million on Facebook. million on Facebook.

Influencer 127

Influencer Upcoming Analytics Authentication 127

Devumi

NOVEMBER 24, 2017

Thought leaders are highly respected within their industries and wield a large amount of influence. Here is how you can become a LinkedIn influencer to position yourself as a thought leader and trusted industry voice on this business oriented social platform. Making […].

Industry 68

Industry Influencer LinkedIn Platform 68