Dave Fleet

FEBRUARY 2, 2011

Network professionally – Follow and get to know other people working in your industry. Grow professionally – Identify the leaders in your industry. Influence the influencers – Get to know the people with influence in your field, before you need to ask them for anything.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

SEPTEMBER 29, 2010

As the “digital communications” industry (read: somewhere in the intersection of owned, earned and paid media) grows beyond the niche and towards the mainstream, the conversation at the leading end of the industry is shifting more and more from the “why” to the “how”. The definition of “influencers” from a client perspective.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

AUGUST 16, 2011

Yes, it’s just a novel ( not a particularly good one , frankly) but things like this shape peoples’ perceptions of the PR industry, so I feel compelled to point out a few things for the record: The world’s top media won’t all cover your brand new conference. We expect covers on at least twenty.&#.

Conference 400

Conference Travel Hosting Influencer 400

Dave Fleet

JANUARY 3, 2021

Specifically: Control what you can control, influence what you can influence, and don’t sweat (or bank on) what’s out of your control. People often ask me what has kept me in my job at a single agency for over a decade, in an industry where turnover averages 25-30%. I’m going to focus more on this in 2021. #8: 8: Keep learning.

Exercises 195

Exercises Education Banking Influencer 195

Dave Fleet

MAY 25, 2010

While you’ll hear nuances in terminology and small differences in approach, you’ll see thought leaders in our industry take a similar approach. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JANUARY 11, 2021

This is a lesson that industry veterans learned back in the early days of social, when social networks would regularly make changes that caused seismic shifts for brands, and one that Christopher S. Penn reminded me of in his latest newsletter ( which is always excellent and worth subscribing to ).

Social Media 195

Social Media Apple Privacy Data 195