Remove influence

Buzz Marketing for Technology

article thumbnail

2016 Marketing Predictions from 10 Top Influencers

Buzz Marketing for Technology

We queried several of these marketing influences for their thoughts and predictions on the direction of marketing in 2016. Take a closer look at each one here 2016-predictions-from-10-top-influencers. Gathering Good Data is More Important Than Ever. Knowing Your Audience is Key. Look Outside the Marketing Box.

article thumbnail

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation.

Energy 188
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Lady Gaga and your Brand a good match?

Buzz Marketing for Technology

Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference. And marketers have also recently seen growth in brands using product placement to influence consumers such as in the upcoming James Bond film, which contains over $45 million worth of product placement.

Brands 216
article thumbnail

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

A traditional way that strategic sales managers determine the priorities of a buyer or get a group of stakeholders that influences the buying decision aligned is usually a sequence of painful meetings in which salespeople interrogate their prospects. That’s similar with Knowsy in the sales context.

article thumbnail

Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

Sales comprises of three simple things: Access, Influence and Delivery. It must help them influence those they get access to, if you have access, yet can't influence you're dead. If you get access, wield great influence, but can't deliver, it will be a one time sale. Anything a sales person does MUST impact one of those.

Web 2.0 124
article thumbnail

Personalizing With Purpose

Buzz Marketing for Technology

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. Imagine if it were possible provide real-time targeting your visitors while they were still browsing your site, therefore able to influence their final purchase— no hoping for the next visit, no lost opportunities.

Insurance 206
article thumbnail

People don’t buy “run of the mill” anything anymore!

Buzz Marketing for Technology

Pick your spot - There are always just a few thought leaders in every industry and/or field of study so pick a spot that you can differentiate yourself with. Don’t try too hard - Thought leaders genuinely influence others by creating, advancing and sharing their ideas. Find your voice - We can’t all be Hemingway.

Buy 100