Waxing UnLyrical

FEBRUARY 7, 2019

People love interviews with industry experts. After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. Start by researching all the podcasts within your industry. Interview Experts.

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Waxing UnLyrical

JUNE 11, 2021

If you have friends/colleagues in the industry you think will benefit, do point them to my list. Oh, also: the absolute best way to stay looped in on my upcoming book , as well as my PR news & views, is to sign up for my email list. Thank you in advance!

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Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Social media’s disruption and/or amplification of the industry. Here’s some of what we discussed: Where to begin.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

MARCH 24, 2017

I’ve known you for a long time, and some of the hardest-working people in the industry call you “boss.” What my colleagues and I are hoping, though, is that this also turns out to be a great thing for the PR industry… and us. ” So I hope this turns out to be a great thing for them too. Innovation.

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Price Banking Industry Influencer 235

Waxing UnLyrical

APRIL 12, 2018

The industry can’t get it straight, nor can a good number of PR professionals. From where I sit — and where I see the industry going — it’s all the same. It’s built for communicators and it’s relevant to the evolution of our industry. I don’t blame him. We’re all communicators.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

JANUARY 11, 2019

If your differentiator amongst your competition is that you have better rates or more industry expertise, you don’t have a solid foundation for keeping clients. Clients don’t stay with a cheaper agency or one with more industry expertise if they aren’t getting and proving business results. Proving you’re essential.

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Strategy Content Analytics Metrics 161

Waxing UnLyrical

MARCH 21, 2019

To say this is a much more complicated industry than I realized when I got into it three years ago would be a vast understatement. We produce millions of school pictures each spring and fall for families all across the country which requires us to be on top of all sorts of data. The students and the families who purchase our photographs.

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Meme Training Flickr Discount 250

Waxing UnLyrical

JUNE 14, 2018

You are a hard-working professional with the talent to succeed in your industry. With the help of technology you can build an online community to help build your business or network with people in the industry. At the end of the year, most professionals spend time contemplating achievements and areas of opportunity in their career.

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Tips Skills Creative Commons Resources 178

Waxing UnLyrical

MAY 17, 2019

Added to that, the industry will largely be focused on developing reliable algorithms to organize and structure the generated data to make it easier to gain valuable customer insights from the same. The emergence of free online survey maker programs have made it easy to not only create online surveys but also analyze and store data.

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Trends Survey Template Templates 175

Waxing UnLyrical

DECEMBER 12, 2014

Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. At the same time, it will provide educational resources for industry professionals. promises to do.

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Consultant Resources Industry Metrics 221

Waxing UnLyrical

AUGUST 1, 2019

He has over 25 years of experience in the industry and focuses on TV and radio broadcast monitoring, media intelligence, and PR analysis. David H Lasker is the founder and CEO of News Exposure , a digital content solutions company specializing in media research and monitoring.

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Tips Reputation Analysis Consultant 160

Waxing UnLyrical

JULY 11, 2019

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g. Themes aren’t hard to find, thankfully.

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Waxing UnLyrical

DECEMBER 4, 2018

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. The popularity of influencers and influencer marketing has created a crowded industry and a landscape that has changed drastically over the last few years. So, what is influencer marketing?

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Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

MARCH 20, 2013

The industry panicked and tried to shoehorn the model it had used since Gutenberg invented the printing press. In the 1990s when the Internet was still a fad, the print industry made a crucial mistake. To that I say, Based on the quality of journalism coming out of some major outlets, is there really that big of a difference?

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iPad Advertising Journal Flickr 218

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Take a look at what software maker Salesforce does with its story: The Fourth Industrial Revolution is changing the way people work, using robotics, AI, the Internet of Things, and more. Guest Post by Rob Biesenbach.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year. Will you help us?

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

JUNE 19, 2012

Now, I’m used to getting bad pitches on a regular basis (which is an extremely sad thing to admit as a state of regularity for the public relations industry), but this one made even my jaw drop: Hello, My name is and I am the current intern at __. I look forward to hearing from you soon! It didn’t. Do unto others.

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Press Release Aggregator Industry Flickr 242

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. It’s been fascinating to watch the industry change thanks to the explosion of technology. New Year’s Resolutions for the Social PR Pro. Make friends with numbers.

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

MAY 18, 2015

Thought leaders are not only the go-to people in their industry, but those who move and inspire others in their field. How to Become a Leader in Your Industry Using Social Media. ” Brian Honigman , as he explores a “regimen to reap massive rewards” as a thought leader in your industry. ” 4.

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Insurance Consultant Reputation Industry 100

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics.

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Metrics ROI Consultant Eventful 223

Waxing UnLyrical

DECEMBER 21, 2018

Monitoring social media and keywords will give you a very good idea as to important trends which need to be addressed, what influencers are saying about your industry, who is important to target, media to pitch, and much more valuable research which will help to define goals, objectives, strategies, and tactics.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

MAY 10, 2017

My 2nd time with the org, + my 18th year in the news industry. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Shonali started by kicking off with introductions, and the guests chimed in on how they got started in financial communications and investor relations.

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Skills Research Analysis Eventful 221

Waxing UnLyrical

JULY 10, 2013

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. However, the PR industry in India is still undergoing its own digital shift, and will take its own sweet time to accept this change completely. Image: Rhinowrites via Google, CC 3.0.

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Twitter Press Release Social Media Industry 222

Waxing UnLyrical

JULY 18, 2012

I had so many questions I wanted to ask him about his experience in the food truck industry from a public relations and social media perspective. Why did you first get involved in the food truck industry? It’s very rare; and that’s why I got started in the food truck industry. Umm, how cool is that?! Image: Courtesy of Jamie R.

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Industry Skills Blogger Travel 235

Waxing UnLyrical

DECEMBER 20, 2012

It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing.

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Communities Facebook How To Consultant 234

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It’s time for the next big leap in the way PR agencies work in India.

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Waxing UnLyrical

OCTOBER 2, 2018

Ex: we often think of our target audience in PR, but if you don’t put yourself in the shoes of the larger industry/society, you may miss a relevant POV that could land you in hot water. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Most common #measurePR fail is failing to see the bigger picture.

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Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

MAY 2, 2013

Competitor websites, blogs and industry forums. Keeping a finger on the pulse of your industry is a great way to find ideas for keywords and phrases. Google search. Running searches and looking for content ideas is a great way to source find good keywords to write about.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. We share as a way to educate the entire industry, including you! On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JANUARY 3, 2012

The moment you choose to become a trend-setter in your industry, you join a never-ending arms race to stay fresh. In the publishing industry, the creation of subgenres and “crossover” genres differentiates new voices within each category of storytelling. They need to know why they should keep buying from you, too. .

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Flickr Fashion Apple iPhone 177

Waxing UnLyrical

FEBRUARY 25, 2015

Also, Industry appetite has kept pace:) #measurepr. Individually learn from failure, but Industry responds 2 WIN #measurepr. The industry as a whole responds best to visible, public, results. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Johna Burke answered succinctly: A4 Demonstrated results.

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Metrics Skills Hosting Consultant 100

Waxing UnLyrical

MARCH 28, 2017

Trying to help our industry do better and prove value. Louis headquarters, and the Missouri Chamber of Commerce and Industry. I did my first #measurePR there and got a promotion during a recession. Angela Sinickas (@sinickasa) March 9, 2017. A1: I’m a recovering PR agency owner trapped in a #PRsoftware company. measurePR. —

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Consultant Skills Research Industry 100

Waxing UnLyrical

OCTOBER 26, 2016

My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. We didn’t want to talk to everyone in the industry since this wasn’t a survey. You have the opportunity to ask “Why?” and dig deeper. The result? The motherlode. Be prepared.

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Conversation Project Metrics Survey 100

Waxing UnLyrical

SEPTEMBER 2, 2011

And, by the way, in case you missed the news about CareerCast identifying PR as the second most stressful job in America , there’s good reason for the industry to take what it does seriously. Now, I’m not here to necessarily demand more respect for the industry or proclaim that companies would crumble if we weren’t around.

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Journal Conference Consultant Training 198

Waxing UnLyrical

MAY 20, 2011

Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? The next time you head to a PR or Marketing industry event (be it a luncheon, conference, awards ceremony, etc.),

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Resources eBook CSR Social Media 251

Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge. What do you think?

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Skills Communities Issues Education 188

Waxing UnLyrical

MARCH 6, 2015

Confidence in social and digital media correlated negatively with the number of years spent in the industry: 26% of practitioners still in the first five years of their PR career indicated that social and digital media management was amongst their strongest competencies. bolding & emphasis mine]. PR leaders in the U.S.

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