Visually SM

MARCH 4, 2015

As we’ve noted, companies in a multitude of industries find the idea of location-based delivery — also known as geo-targeting — very appealing. This is still very much the Wild West, but careful planning can position your brand for success when the time is right. How exactly is location-based marketing defined?

Team 124

Team Questions Retail Marketing 124

Visually SM

MARCH 4, 2015

As we’ve noted, companies in a multitude of industries find the idea of location-based delivery — also known as geo-targeting — very appealing. This is still very much the Wild West, but careful planning can position your brand for success when the time is right. How exactly is location-based marketing defined?

Team 100

Team Questions Retail Marketing 100

Visually SM

SEPTEMBER 10, 2015

Bruce McDuffee, Knowledge Marketing for Industry (KMI). Scott McCafferty, WTWH Media, LLC. Jenn McClain-De Jong, The Limited. Clare McDermott, SoloPortfolio. Loren McDonald, Silverpop, an IBM Company. Cathy McPhillips, Content Marketing Institute. Mickey Mencin, Hyland. Andrew Milk, Taboola. Jason Miller, LinkedIn Marketing Solutions.

NewsCred 100

NewsCred Content Curata Twitter 100

Visually SM

SEPTEMBER 17, 2015

Though you should always be aiming for a 100% engagement rate, the standards vary across each industry. But the key here is to be better than your industry average. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Again, the average response rate varies by industry.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Visually SM

SEPTEMBER 17, 2015

Though you should always be aiming for a 100% engagement rate, the standards vary across each industry. But the key here is to be better than your industry average. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Again, the average response rate varies by industry.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Visually SM

OCTOBER 26, 2015

And yes, sometimes we use these networks to consume news related to the industries in which we work, but LinkedIn is the only major social platform we visit primarily for this purpose. LinkedIn editors can expose your work to a wider audience. Whether your content gets seen isn’t entirely dependent on your personal network.

LinkedIn 140

LinkedIn Tools Content Marketing 140

Visually SM

OCTOBER 26, 2015

And yes, sometimes we use these networks to consume news related to the industries in which we work, but LinkedIn is the only major social platform we visit primarily for this purpose. LinkedIn editors can expose your work to a wider audience. Whether your content gets seen isn’t entirely dependent on your personal network.

LinkedIn 60

LinkedIn Tools Content Marketing 60

Visually SM

OCTOBER 24, 2014

In fact, thousands of people are employed in industries that might appear to most of us like a rerun of TV’s “Dirty Jobs”, complete with long hours spent beneath the hot sun hauling garbage, treating wastewater or educating neighborhoods about the need to leave feral cats well enough alone.

Diagrams 241

Diagrams Education Fashion Energy 241

Visually SM

OCTOBER 24, 2014

In fact, thousands of people are employed in industries that might appear to most of us like a rerun of TV’s “Dirty Jobs”, complete with long hours spent beneath the hot sun hauling garbage, treating wastewater or educating neighborhoods about the need to leave feral cats well enough alone.

Diagrams 100

Diagrams Education Fashion Energy 100

Visually SM

FEBRUARY 15, 2020

Small visualizations of data or illustrations of ideas can be used as micro-content by many industries. However, unlike Facebook, Twitter and Pinterest, Instagram doesn’t allow the audience to continue the sharing chain – no “share” or “re-Instagram this” option is available yet. Visualizations – upping the social game.

Sports 130

Sports Instagram Advertising Travel 130