The Marketing Blog

APRIL 20, 2014

The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. Health Insurance marketing has always been perceived as a challenging subject.

Insurance 100

Insurance Industry Social Media Marketing 100

The Marketing Blog

SEPTEMBER 15, 2010

We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook.

Study 167

Study Facebook Exercises Consultant 167

The Marketing Blog

SEPTEMBER 16, 2010

Iffort Consulting selected and reviewed Facebook fan pages of 25 select brands from several industry verticals, including media, consumer durables and publishing for over a month. Iffort recently conducted a similar study on brands, using Twitter, another popular social networking site.

Research 138

Research Web 2.0 Features News 138

The Marketing Blog

AUGUST 10, 2011

While the services being provided by all vendors were quite similar, we were particularly looking at someone who was strong with Services Support & was carrying a trusted name in the industry. The other problem was limited options that we had in India.

Web 2.0 174

Web 2.0 Hosting Case Study Patterns 174

The Marketing Blog

AUGUST 10, 2011

While the services being provided by all vendors were quite similar, we were particularly looking at someone who was strong with Services Support & was carrying a trusted name in the industry. The other problem was limited options that we had in India.

Web 2.0 100

Web 2.0 Hosting Case Study Patterns 100

The Marketing Blog

DECEMBER 24, 2009

He has been having a series of exciting conversations with industry veteran Wendy Troupe and some of the points discussed are absolutely amazing ! Preventing Social Media Spam December 25, 2009.9:00 00 am Enterprise 2.0 trends and the variety of issues companies face during adoption.

Conversation 155

Conversation Web 2.0 Startup Flickr 155

The Marketing Blog

AUGUST 3, 2010

Whether or not you need to be on Facebook depends on your industry vertical & the type of your product and service offering. The bottom line is, Facebook isn’t a one size fits all solution. There would be businesses for whom Facebook presence is not at all a necessity.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152