Socialized

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Do Industries Have a Beef With Social Media?

Socialized

I read something that made me wonder about the state of social media in what might be called "the industries," large business that don't typically sell directly to consumers. Social media has definitely arrived in the media and entertainment industries. And its low cost of adoption and reliance on people.

Industry 187
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9 Twitter Best Practices for Business

Socialized

Take a moment to look at the right hashtags of your industry when designing your company Twitter account and see what types of tweets this hashtag holds and change its contents accordingly. Are you tweeting your friendship with a peer throughout your industry? It’s great to add hashtags to any of your tweets, if not most of them.

Twitter 130
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The Trouble with Social Media Influence

Socialized

It has been said that one of the nicest things about industry standards is there are so many. Traditionally the word means influence or power. It now refers to a complex measurement of a person's or company's social media influence.

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Next Web Knickers in a Knot Over Time Honored PR Pay-for-Play

Socialized

As if breaking open a social media Watergate, The Next Web reports "a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one firm was charging a specific amount to clients it successfully got covered there." But what stuns me.

Report 138
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Questioning the Value of the PR Fiasco Retrospective

Socialized

If a brick falls from a fifth-story window and hits someone on the head, the evening news can be counted on to look into the shortcomings of the brick industry, and. It's standard behavior to rush to the call for investigation and change in response to every news item.

Questions 157
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United Breaks Guitars: Case Study in Old Media Failure

Socialized

The airline industry in particular, despite its obsession with on time flight statistics, has a reputation for not giving a damn about its customers. There are exceptions, but just ask anyone whether they think “the industry&# cares.). This is a story of the breakdown of customer culture.

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Five Social Media Predictions for 2010

Socialized

Uncertainty about the legitimacy of these arrangements led to the term “ blogola ,&# based on the 1950s record industry “ payola &# scandal. marketing industry has proposed numerous codes of ethics, such as that of the Word of Mouth Marketing Association , but ethical lapses continue to occur and the only answer is regulation.