Sherrilynne Starkie

JANUARY 13, 2020

For example, keep it high-level, for example, plan to run an ‘opinion piece on industry news’. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. It can also provide flexibility to react quickly to news, trends and issues as they arise. What to track.

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Sherrilynne Starkie

FEBRUARY 10, 2020

There’s room for optimism for the media industry too. Edelman Global CEO Richard Edelman said ths shows the potential for business to be the catalyst for change. He said companies need to engage stakeholders over shareholders and anchor strategy in ethics. That’s a boon for our journalist colleagues!

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Sherrilynne Starkie

DECEMBER 6, 2017

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. Having a solid knowledge of the media industry and good contacts are both probably more important now than ever before, but with industry consolidation and newsrooms downsizing, change is the only constant.

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Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Is the tech industry using psychology to hook kids? My Top Five weekly round up of must-know social media news! How Facebook handles breaking news and its life cycle.

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Sherrilynne Starkie

MARCH 2, 2020

Returning to our software industry example above, let’s say your product is a payments app. While getting coverage in C/net, Tech Radar or IT World Canada would be awesome, Payments Journal or PaymentsSource cover your industry more closely. You can take this targeting a step further if your product has a specific customer base.

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Sherrilynne Starkie

DECEMBER 21, 2018

Podcasts great way to keep on top of social media and industry trends and news. Here, Shel and his guests (of which I am one) discuss the implications of fake news for PR pros, predict internal communications trends for 2019 and go over this week’s relevent industry headlines.

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Sherrilynne Starkie

MARCH 3, 2018

Kelly Rusk, partner and digital director at Banfield discusses the campaign and why her agency participates in industry awards programs like the IABC Gold Quills. Video content anchored the campaign, and a smart social media strategy promoted to great effect. Click here for the latest episode of the IABC Ottawa’s The Voice podcast.

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Sherrilynne Starkie

MAY 29, 2018

They have opportunities to engage with thought leaders and discuss trends in the industry. Collaboration – Members have direct access to share knowledge with colleagues and professionals. Careers – Support for members at every stage of their career.

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Survey Collaboration Consultant Communities 247

Sherrilynne Starkie

JANUARY 12, 2018

These core industry trends and others were presented by the Consumer Technology Association's (CTA) at the 2018 Tech Trends to Watch session on opening day at CES in Las Vegas. It measures biases and considers grammar, density of facts and subjective statements in its assessments. 5G, AI and Robotics top CES 2018 trends to watch.

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Sherrilynne Starkie

JANUARY 10, 2019

Interesting stats to inform communications tactics in the finance industry. A sign of the continuing health of the magazine publishing industry and an important vertical for consumer brands to follow. — SS. Condé Nast names new executive editor for LGBTQ+ brand. — SS.

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Features Social Media Survey YouTube 150

Sherrilynne Starkie

NOVEMBER 4, 2012

It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. Lobbyists from the film, music and video games industries even hosted a fund-raising dinner for Bulte in advance of the election. So that’s what the government did. This was unprecedented.

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Sherrilynne Starkie

AUGUST 17, 2013

Yes, I know, I’ve been spoiled by the BBC which does a pretty good job of TV news, but with a 20-year career in the media industry, I have a solid understanding of how news rooms operate, the skills and talents of news professionals and the actual business of reporting the news. I think Canada’s TV news can do better.

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News Wikipedia Analysis Industry 271

Sherrilynne Starkie

JUNE 18, 2018

Cision says that it’s the first in the industry to offer a fully-integrated platform that aligns both traditional media and dynamic social influencer capabilities. Social Influencer Discovery module for Cision Communications Cloud enables communicators to identify and develop relationships with social media influencers.

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Influencer Social Media Tools Module 207

Sherrilynne Starkie

JANUARY 29, 2018

Skilled analysts will also have industry certifications, for example Google Analytics , Facebook Blueprint , Twitter Flight School, Hootsuite Academy , and others. It will check channel performance and return on investment. A well-rounded social media consultant will have a bachelor’s degree and/or a relevant college diploma.

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Sherrilynne Starkie

MARCH 28, 2012

“The relationship between bloggers and PRs continues to provoke debate, so we decided to get the PR industry’s perspective on working with bloggers,” said Daryl Willcox, chairman and founder of DWPub. Bloggers are here to stay and the PR industry is beginning to embrace them. Our survey results show an overwhelmingly positive response.

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Blogger Survey Newsletter Features 343

Sherrilynne Starkie

JANUARY 2, 2018

Industry certifications prove a social media consultant’s practical skill too. That’s where working with consultants makes sense. They know a lot about the social media environment and constantly invest in keeping ahead of the curve; often not easy to do when the only constant is change.

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Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

OCTOBER 12, 2018

PR and marcoms professionals need our news media industry to remain healthy and relevant, if we are to be able to do our jobs well. It gives them an on-ramp to implement technologies to build more sustainable businesses. — SS. Now you can post multiple Instagram stories.

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Sherrilynne Starkie

APRIL 29, 2014

Since it was launched 10 years ago, Engadget has been updated daily and continues to covers a lot more than just ‘gadgets’; it gives a broad overview of technology industry news, including social media. The English ones include the main site, Engadget Mobile , Engadget HD and Engadget Al t.

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Social Media Overview Training Mobile 284

Sherrilynne Starkie

JANUARY 11, 2014

For example, planning to run an ‘opinion piece on industry news’ allows for the writer to choose a topical subject that will provide the currency necessary to attract new audiences. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. What to track.

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Content Marketing Curation Template 319

Sherrilynne Starkie

APRIL 10, 2019

Get insight, advice, and new perspectives from top B2B marketing industry leaders by listening to these 20 podcasts. Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to. SS: I listen to business podcasts all the time.

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News Tools Facebook Reddit 150

Sherrilynne Starkie

DECEMBER 18, 2017

3D printing company, Makerbot, boosted sales leads by 30 per cent with industry-targeted lead ads. E-commerce company Mapiful.com, which allows customers to create personalized keepsake prints based on the places they love, increased Black Friday sales 3.5 times by using lookalike audiences to reach international markets.

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Advertising Facebook CPM CPC 305

Sherrilynne Starkie

MAY 14, 2018

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. But now infuencers include a much broader range of people.

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Influencer How To Policies Reputation 218

Sherrilynne Starkie

JANUARY 28, 2012

Many bloggers and Internet industry pundits are saying this new approach is all a little too ‘Big Brother’ for comfort. The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy. Maybe it is.

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Policies Privacy Newsletter Google 324

Sherrilynne Starkie

MAY 25, 2012

It’s a fun and informative evening of presentations by industry experts, and it’s topped off with a stylish fashion show by Suzy Shier. That’s why the public relations society has organized Dress4Success, an event to help students put their best foot forward!

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Sherrilynne Starkie

APRIL 24, 2018

The better ones have certifications from industry players to demonstrate their proficiency in using social media technologies. On top of this, they have deep knowledge of, and extensive experience in, using social media for business marketing and communications.

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Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

FEBRUARY 19, 2018

For the past few months, I’ve been banging on about the importance for communications professionals to get industry certification on this blog; so I put my money where my mouth is! I’m happy to announce that I’m now a certified social marketer! I have achieved Hootsuite Social Marketing Certification!

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Sherrilynne Starkie

MAY 1, 2018

Hootsuite Social Marketing Certification is industry-recognized and showcases the digital expertise and credentials a marketing communications professional has across all online channels. Industry certification separates the wheat from the chaff in social marketing expertise.

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HootSuite Marketing Case Study Training 59

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry.

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Sherrilynne Starkie

DECEMBER 30, 2012

I’ve heard all these questions many times myself from senior executives across industry. “How will we control the message?” “This might be a huge time suck.” What if it doesn’t work?” However, he put aside his reservations and took the Twitter plunge.

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Sherrilynne Starkie

JANUARY 22, 2019

Even breaking it down by industry, it’s clear how important links are to ranking position in Google. Stone Temple published a study that shows a very significant correlation between links and ranking position in Google search. The aggregate link data using 27,000 queries shows a very strong correlation between links and ranking. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

AUGUST 29, 2018

Quality journalism is good for everyone especially those of us working in the media industry. The workshops will cover data security, verification and fact checking and data journalism. Podcasting continues upward trend. Podcasting popularity continues to rise.

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Content Nielsen Marketing Badge 170

Sherrilynne Starkie

SEPTEMBER 14, 2013

“The reason the PR profession has dragged its heels in terms of adopting and making the most of social media is its structure as a generalist industry where account teams are responsible for the full range of communication tasks (albeit with varying degrees of emphasis depending on seniority),” Simon wrote on his blog a few days ago.

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Social Media Team Blogger Skills 327

Sherrilynne Starkie

DECEMBER 7, 2013

These ads are designed to get people to come back to a website time and time again; it’s because, industry statistics show that less than 2 per cent of first time website visitors will actually make a purchase. Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too.

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Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

JULY 9, 2012

It’s a large international conference that will attract thousands of Internet policy and industry professional from all over the world and CIRA ( the Canadian Internet Registration Authority and a Thornley Fallis Communications client) is hosting. ICANN 45 takes place in Toronto, Canada October 14-19, 2012!

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Conference Policies Newsletter Hosting 268

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Influencer marketing is being used across industry according to the study.

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Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

SEPTEMBER 22, 2012

It is transforming the global media and publishing industries and turns ordinary people into philanthropists. Two items of note about Biz Stone’s speech. Firstly, the man speaks in 140 character tweetable sound bites.

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Sherrilynne Starkie

DECEMBER 13, 2018

Facebook is testing search ads in its search results and Marketplace, according to industry reports. Facebook tests search ads in results pages, Marketplace. The test could expand based on results. Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement.

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