Direct Marketing Observations

MARCH 21, 2016

The entertainment industry is now built upon “Jenga” blocks of streaming services, subscription services, platforms for buying, sharing and saving music. This tenet can hold true across the board, regardless of what part or side of the industry you’re on. Thats #WOM. in a nutshell. What’s changed since then?

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

SEPTEMBER 9, 2010

I write to share my knowledge and I write to exchange thoughts and ideas of our industry with others. To be liked by the folks in your industry? There are a couple of problems with my “thinking&# and it starts with my blog. I write what I know on my blog. If that’s it, well then good on you.

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

JUNE 25, 2010

Clearly, we still have a long way to go in this industry… Tags: Social Media marketing marc meyer digital brand expressions. This is the one that makes me chuckle-It’s like admitting that seat belts save lives but I’m still not going to wear one.

Company 159

Company Social Media Study YouTube 159

Direct Marketing Observations

DECEMBER 2, 2011

Since the days of dial-up AOL and old school cell phones with plans that required a bank loan, I’ve been marketing products and services to the medical device industry about as far back as when Gates and Jobs (R.I.P) were just getting started.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

MAY 7, 2010

1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jason Breed Advancing the Business of Social Media every Tues noon EST. New topics & new industry thought leaders and A-listers host the tweetchats. If I have left any out, please drop me a line and include it in the comments section.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

APRIL 19, 2010

keeping current on a competitor or industry. Time elapsed: 30 seconds. 2) Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Time to set up: 5 minutes. Some handy uses of Google Alerts include: monitoring a developing news story. getting the latest on an event.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. But… Instead, here are things I’ve written in my Moleskine over the past 12 months. I just plucked the relevant stuff as it was written on the pages. You decide. January 2016.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

NOVEMBER 20, 2010

As we all know the city has been hurtin and it shows- it’s been taking some pretty heavy hits from the auto industry over the past few years though the recent GM IPO is certainly a shot in the arm.

Industry 162

Industry Social Media 162

Direct Marketing Observations

DECEMBER 1, 2011

In the food service industry we deliver faster, fresher, food in fear of not getting customers or… the customer complaining. If we’re an athlete, we train or work out to get stronger and faster in fear that we might lose. If we work for someone, we work longer hours for fear of losing our jobs. Superlatives motivate us.

Organization 212

Organization Social Media Training Policies 212

Direct Marketing Observations

MARCH 1, 2010

Pick any industry you want. How do you become a trusted source of information, a treasured resource, a valuable asset? Maybe you can answer the question if we pull the term social media off the board. Take the media out of the equation. How do you assign trust , leadership and knowledge? How is it assigned to you ? You build it over time.

Reputation 164

Reputation Social Media Resources Influencer 164

Direct Marketing Observations

NOVEMBER 2, 2010

You never heard about how vendors were treating your employees (good or bad) and you never cared how they were performing with other peers in related industries. Without all the improvements in technology, manufacturing had many barriers to entry which reduced your choices.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

SEPTEMBER 23, 2010

These, for the most part are industry agnostic. To quote Greg: By applying the principle of surprise and delight to selected online interactions, businesses have the opportunity to generate goodwill and stimulate positive online word of mouth both online and off. What does this mean? They can apply to any business.

Construction 148

Construction Social Media Review Industry 148

Direct Marketing Observations

MARCH 18, 2015

If I asked you to be the subject matter expert for your company, product and industry for the social media handles that you manage, could you do it? If I asked you to engage with the people, the followers, the brand champions of your product or your brand, could you do it?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

JUNE 19, 2012

Yes there are still lots of nuances to be learnt and still lots of totally unqualified people screwing things up, but that’s in every industry right? Beyond that, what social is doing is it’s maturing. Social media is growing up.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

JANUARY 19, 2010

But if you are a company who needs external help, how do you weed through this entirely new industry? You can find people who believe many are akin to snake-oil salesmen and of little use. That is the point of this post, to effectively source external software and/or services to help deliver on your social media initiatives.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

NOVEMBER 24, 2010

As an industry we keep redefining what social media is so much, that it’s causing some to go back and redefine what social media is to them. What’s wrong with social media? The semantics of social media education. Collectively I think we are continuing to focus on constantly rehashing what the definition of social media is.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JANUARY 12, 2010

Not only does this person slay it when it comes to knowledge of his company’s product, but he also is so on top of the industry and social media in general, that he would be better suited as a strategist than as a sales person. Now the flip side of this story is that I have a friend who is in sales for a medium sized enterprise web 2.0

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

OCTOBER 4, 2017

There are some great content creation tools these days and the whole process of creating content for social is an industry in and of itself. It’s not bad. In fact, it’s more visual than ever before. It’s not boring. It’s dynamic, it’s compelling and dammit, it’s clickable. But the kicker is, you have to see it. You have to find it.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JANUARY 7, 2010

Our industry requires that you have knowledge in lots of areas. Does this seem like I’m asking too much of college graduates? I don’t think so. This is a new world where having expertise or a degree in one discipline just won’t cut it anymore. It almost demands it. The bad news is, it might be changing tomorrow.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

FEBRUARY 17, 2011

Thus, they’ve been creating “landing pages&# buried inside corporate sites to hit all of the different possible combinations of keywords of a search query relating to their company/ industry. Bloggers do it by linking to each other. It works, content farms work, and that’s part of the problem.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So you start running reports and determine they are inadequate at best. Now you’re back to listening again but still not sure what you’re listening for. Online it’s a digital attitude and you only have text to go by.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

MARCH 18, 2010

because you want to be able to monitor and listen to conversations about you, your product, your company, your industry, your customers and your competition. Beyond just having a Twitter account that’s not doing much, learn how to use it to your advantage.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

APRIL 19, 2010

If they didn’t do #1, they won’t know what is going on and, #2, just like children, adults will take advantage of the zero social media policy and the situation and zero work would get done.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 4, 2010

Companies at the front of this revolution to infuse social media into their service channels will most likely be leaders in their respective industries. Shashi is one of the few social media all-stars that actually is recognized in the industry for what he does as much as by what he says. Our moderator this week is no exception.

Social Media 131

Social Media Engagement Class Social Enterprise 131

Direct Marketing Observations

SEPTEMBER 8, 2010

The power of community is built into every facet, nook and cranny of the entertainment industry. As social continues to evolve and weave us more into the fabric of “participating&# and interacting with entertainment, look for this number to continue to grow. We want to be part of the entertainment as much as we want to watch it!

Social Media 180

Social Media Smart Phone Apple Video 180