Waxing UnLyrical

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Connect with Debbie on LinkedIn or Twitter. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. The Case for the Micro Influencer Dance.

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#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

For me, however, I really liked some of the smaller how-to tips, such as the “6-Pronged, Twitter-Inspired Media Relations Mind Map,” the “15-Minute/Day Signature Listening Formula,” and the “How to Set-Up Tracking URLs Using Google’s URL Builder.”. Hubspot is the tool we use for all marketing and PR outreach. Who inspires you?

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

You can find him on Twitter @amos_onwukwe. Here is an alphabetical list of 20 highly recommended social listening tools to help you sharpen your social ears. AgoraPulse. BrandWatch. HootSuite Insights. HowSociable. Mentionlytics. Reddit Keyword Monitor Pro. Review Trackers. SocialMention. Sprout Social. TalkWalker. Conclusion.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Unless you have a very well-known, established brand with a large following, don’t bother using hashtags on Twitter or Instagram that are specific to your brand.

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On Engagement, Ashton Kutcher and Pet Rocks

Waxing UnLyrical

Ashton Kutcher has for a while been the darling of the social media/celebrity Twitter set. His Twitter account has more than 8 million followers, and perhaps most surprisingly to some, he has been the one tweeting. Twitter was originally an engagement tool—we talked and conversed back and forth. Guest post by Jen Zingsheim.

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How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

Does tweeting “specials” when only 25 Twitter users are within driving distance help you sell more? Cartoon: HubSpot via Flickr, CC 2.0. If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? It is really easy to do some math to get through the numbers.

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Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

And we’re tracking the keys given out on a weekly basis, as well as watching the trends in Google Analytics (and Twitter trends via RowFeeder , I love that thing!) Share it on Twitter, tag ‘em on Facebook… because if we all band together, our collective networks are much stronger than any one person’s network.

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