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Fandom at HubSpot’s INBOUND Conference

WebInKnow

More than 11,000 fans gathered in Boston for the annual HubSpot INBOUND conference in early September with another 100,000 participating virtually. I love that my friends at HubSpot have created a true Fanocracy, a community of like-minded people who are eager to travel from all over the world to be a part of something great.

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The complete guide to B2B SEO

Sprout Social

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Promote the content.

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The New Rules of Social Marketing and PR

Convince & Convert

He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium. David’s book “Marketing Lessons From the Grateful Dead,” co-authored with Brian Halligan , CEO of HubSpot. Newsjacking. CashForPurses.com.

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3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

Another great example is HubSpot. HubSpot allows all of its employees to contribute to its company blog. Or maybe someone who is in the field can share three lessons about your industry that they’ve learned from their travels. This blog achieves that desired “human voice” because it is authentic.

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New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently. According to Hubspot, consumers expect brands to be on almost 3.5 click to tweet.

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Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity SMM

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# I was talking to a client not long ago about some travel she has coming up that will take her away from the office for several weeks. Half-jokingly, I told her not to worry, I can build her business without her.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). When she is not working, she hangs out with her husband and kids, travels, snowboards and laughs as much as possible. Create bare-bones lead nurturing emails.

Content 124