What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
Buffer Social
JANUARY 15, 2024
" Nuni thinks that HubSpot's blog posts and Glassdoor's articles do an excellent job of keeping this in mind. For her, good B2B content "speaks to the audience directly, but like a peer rather than a parent. Good content understands the context of the industry." I think this is a positive trend.
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