Waxing UnLyrical

AUGUST 2, 2018

Create surveys. Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Ask for feedback, ideas and insights. So, talk to your clients! Ask questions on social media.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Response rates for email surveys continue to decline; who has the time to answer a survey? (At

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Hubspot is probably one of the more recognizable names in marketing technology. Employee advocacy built in.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? It gives people a behind-the-scenes look at HubSpot culture. Surveys, interviews, and market research — these are the key insights that’ll help you find the right B2B buyers. It sparks a human connection. But make no assumptions here.

B2B 52

B2B Strategy Brands Content 52

Koka Sexton

MAY 26, 2019

Examples of lead magnets include content like e-books or white papers, promos like coupons and discounts, or even free versions of products and services. A Shareablee survey found 22% of people aged 18-24 made a large purchase after seeing an influencer endorse a product. Image by Marketing Charts.

Strategy 63

Strategy Loyalty Influencer ROI 63

Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” A recent major survey conducted by his company, MatterNow, found that 95% of marketers believe that visual content matters.

Content 95

Content Marketing Meme Tumblr 95

Convince & Convert

MARCH 1, 2012

The stat of the week for Episode Number Five, I believe we’re on here, is from the recent survey from Pew. The Pew Internet & American Life Project did a survey. So the stat of the week is something that aligns with my own personal interests. I think it was published February 24th or 25th, so it’s pretty recent stuff.

Social Media 140

Social Media Hubspot Software Hosting 140