Buffer Social

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone.   To really get to know your customers, Short suggests that brands "survey them. " Nuni thinks that HubSpot's blog posts and Glassdoor's articles do an excellent job of keeping this in mind. Tough question.

B2B 95

B2B Content Syndication SEO 95

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Buffer Social

SEPTEMBER 5, 2023

The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. ” Chi Thukral, now Social Media Team Lead at HubSpot , says her managers in a previous role at Yanko Design , where she worked as Senior Digital Marketing Manager, wanted evidence of experimentation.

Social Media 90

Social Media How To Skills Hubspot 90

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. It’s fair to say things have changed somewhat since then.

Examples 177

Examples Brands Avatar Authentication 177

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. Do you have to run real surveys? You don’t have to run any surveys – you can simply curate data from websites that run surveys annually. There are companies that run annual surveys in every industry.

Case Study 40

Case Study Study Curation Survey 40

Socialized

FEBRUARY 12, 2021

Recent surveys have shown that video is the predominant medium of media used during their content campaign, which further proves how effective such content could be. In addition, more than 54 percent of users prefer video content from organizations and brands they endorse, according to a study from Hubspot.

YouTube 100

YouTube Brands Hubspot Overview 100

Sprout Social

APRIL 6, 2023

According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar. Here’s an example of a content calendar from Hubspot created using spreadsheets to track and manage marketing content: To create a content calendar with more advanced features, try a project management tool.

Content 81

Content Collaboration Project Template 81

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Display testimonials linked to case studies in your sidebar. Include a call to action at the end of the presentation or a link to learn more.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Source: Hubspot. ’ All of this according to a new study by Trinity Mirror. You should also begin with a simple survey of the influencers you already know.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. The 2021 Edelman Trust Barometer showed a marked downtrend in trust and revealed that people don’t know where or who to turn to for reliable information. How do you build this trust?

Hubspot 59

Hubspot Startup Class Loyalty 59

Sprout Social

MAY 5, 2021

Case studies. For example, a rep might advise a lead to check out a blog post about a particular product feature or case study about a similar customer. In fact, in our recent survey of 250 business executives , 60% identified investing more resources into social media as a key way to gain a competitive advantage. How-to videos.

Data 117

Data Marketing How To Collaboration 117

Social Media Strategies Summit

OCTOBER 24, 2018

Here are a couple resources to get started building your audience personas: Hubspot Persona Tool. Hubspot Ad Spend Calculator. A recent study by eMarketer uncovered that 6 out of 10 small businesses find it difficult to track the ROI from their social media marketing efforts. What is your persona’s name? Persona Template.

Social Media 113

Social Media Strategy Guidelines Template 113

Keyhole.co

NOVEMBER 29, 2023

According to a study conducted by SocialPilot, the best time to post on YouTube each day of the week is: 2:00 p.m. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. When is the best time to post on YouTube There is no one perfect time to post on YouTube. Here’s what they say. to 4:00 p.m. and 9 p.m. to 6:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Keyhole.co

JANUARY 27, 2023

In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. But it’s not just a priority; it’s also effective.

ROI 52

ROI B2B Social Media How To 52

Oktopost

JUNE 14, 2021

Case studies delving into a topic. You could create a survey asking just what a potential customer looks for in a fitness supplement and then curate a recommendation page just for them showing how your products are up to that standard. . Resource and tutorial pages. Podcasts and podcast sponsorships. Slideshares. and more. .

Comparison 145

Comparison SEO Curation Domain Name 145

Writtent Blog

MAY 26, 2014

Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x

SEO 97

SEO Hubspot Press Release Engineering 97

Social Media Marketing

JUNE 5, 2013

India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report. Hubspot has the answer. A recent study shows that 1 in 10 people aged 16-34 have been rejected for a job because of what they''ve posted online.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Buffer Social

MARCH 27, 2018

What you’ll want to do is to study your top-performing posts and re-create them. For example, at the end of 2017, we reached out to our blog subscribers with a survey. In the survey, we asked them what topics they enjoy the most and what topics they would like to see more from us. On Facebook, you could use Pages to Watch.

Content 110

Content How To Overview Analytics 110

Webbiquity SMM

AUGUST 23, 2010

CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection. According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009,&# Jerry McLaughlin goes on to say that marketers must do it anyway.

ROI 193

ROI Social Media Vocus Metrics 193

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. There’s never been a formal study done on the topic, but I’ve got a theory that many great content creators are introverts. Regular Surveying for Input. Network Effectively. Live Polling.

Content 95

Content Hubspot Curation Survey 95

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Source: Hubspot. ’ All of this according to a new study by Trinity Mirror. You should also begin with a simple survey of the influencers you already know.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Keyhole.co

SEPTEMBER 20, 2023

Write engaging case studies to build niche expertise. For example, as shown in the above post , Hubspot Academy executive and educator Mark D. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys. Showcase customer testimonials and success stories on your website and promote them on social media.

Reputation 59

Reputation Brands Construction How To 59

Proactive Report

JULY 3, 2011

Although the Edelman Trust Barometer, a global survey of who people trust and whose opinion they value, has shown that people worldwide once again trust executives and experts as the official corporate spokespeople, dependence on peer opinions when making decisions is still high. Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Keyhole.co

JUNE 9, 2023

Here are some influential studies that have revealed what has worked best for their target audience: According to Influencer Marketing Hub , the best times to post on Facebook each day of the week are as follows: On Monday, the best times to post on Facebook are 9:00 AM, 11:00 AM, and 3:00 PM.

Facebook 52

Facebook Guidelines Activities Feed 52

Buffer Social

MAY 2, 2017

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Example: Companies like HubSpot and Help Scout include the size of their customer base and the number of countries their customers are in, in their Twitter bio. Add a prompt to your surveys. Social proof.

Marketing 111

Marketing Influencer Instagram Trends 111

Buffer Social

JUNE 16, 2016

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Huge thank yous to all the social media managers who responded to our survey. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Diva Marketing Blog

JUNE 10, 2012

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

ProBlogger

JANUARY 16, 2017

They write stories and case studies virtually all the time too and today they’ve hit 100,000 subscribers. And that’s why various surveys, like this one , have proved that case studies are the most effective types of content. You can’t be another HubSpot. The same goes for the Groove blog. I think not. Be transparent.

Startup 40

Startup Marketing Case Study How To 40

Buffer Social

JANUARY 18, 2017

In 2010, a group of researchers in Canada studied the effect of goal-setting on the academic performance of 85 students. According to our recent State of Social Media 2016 survey , brand awareness is the top reason marketers use social media. Increase brand awareness. Generate new leads. This “path” is essentially your sales funnel.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Buffer Social

OCTOBER 3, 2017

Facebook IQ conducted a study on the use of mobile messaging with 12,500 people across the world and found several promising trends among the people surveyed 3 Facebook IQ, 2016 : Sixty-three percent said that their messaging with businesses has increased over the past two years. Engage participants during event. Their advice?

Hubspot 111

Hubspot Strategy Facebook Marketing 111

ProBlogger

JANUARY 19, 2012

In a study done earlier this year by HubSpot , they discovered that blogs with at least 51 posts see 53% more traffic than blogs with fewer than 50, but more than 20 posts. You can also give away basic plans for applications to drive traffic and capture leads, like Survey Monkey and KISSinsights do. Two hundred or more posts?

Social Media 42

Social Media Hubspot Advertising Applications 42

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Twitter Facts. There are 1.5

Social Media 229

Social Media Hubspot B2B Marketing 229

Sprout Social

JUNE 30, 2021

There are also about 25-30 replies, but the HubSpot social team doesn’t just leave it there, they ask another question to find out more about her preferences. . Sprout Social surveyed 1,000 US consumers to gauge their expectations of brands’ commitments to social justice and social media activism. Be authentic.

Brands 138

Brands Loyalty Hubspot Authentication 138

ProBlogger

JANUARY 16, 2017

They write stories and case studies virtually all the time too and today they’ve hit 100,000 subscribers. And that’s why various surveys, like this one , have proved that case studies are the most effective types of content. You can’t be another HubSpot. The same goes for the Groove blog. I think not. Be transparent.

Startup 20

Startup Marketing Case Study How To 20

Ignite Social Media

FEBRUARY 2, 2023

I saw a HubSpot survey recently where a big number of marketers, I think it was about 87%, said that they would do less content if it meant they could do better content. This study shows a meta-analysis, so they did a study of studies, and they found across the board, there’s really no impact from celebrities.

Influencer 85

Influencer Social Media Hubspot Travel 85

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? It gives people a behind-the-scenes look at HubSpot culture. The ideal and most used content assets include blog posts, case studies, social media posts, and email newsletters. Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52