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The complete guide to B2B SEO

Sprout Social

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

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How to use Google Analytics for stronger social media reporting

Sprout Social

So, how do you bridge this gap between strategy and execution? Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site.

Analytics 139
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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it.

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5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

The good is I can write code better than most WordPress developers we have worked with. The bad is I can write code better than most WordPress developers I have worked with. The tool provides thousands of templates that are easy to configure, and the support and documentation is incredible. . With this comes both good and bad.

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5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

The good is I can write code better than most WordPress developers we have worked with. The bad is I can write code better than most WordPress developers I have worked with. The tool provides thousands of templates that are easy to configure, and the support and documentation is incredible. . With this comes both good and bad.

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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. The software tracks the workflow of your content marketing from strategy to execution and social distribution. WordPress Editorial Calendar. SocialCast.

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Facebook Instant Articles: How to Get Started for Business

Rebekah Radice

Want to see how you can add them to your WordPress or Hubspot website? It can get techie to create the Instant Articles, as it requires some knowledge about HTML and RSS (or even API), especially for non-WordPress sites like Post Planner. Since a lot of publishers are using WordPress, we will review it in its own case.