Janet Fouts

APRIL 8, 2011

I get asked a lot how one should choose a social media coach or consultant and my answer is always the same. Talk to their clients and look at their own social presence online. I’m not trashing Klout or Hubspot here, I like them, and I think the scores give an idea of how somebody is doing based on their systems.

Klout 118

Klout Radian6 Social Media Hubspot 118

Janet Fouts

OCTOBER 21, 2014

There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. Buffer App -Share your important social posts over time to avoid flooding your network all at once with easy scheduling. I totally get that. See contact info alongside your emails.

HootSuite 137

HootSuite Conference Project Hotels 137

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Landing pages.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

MARCH 6, 2013

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? Because we humans are most inspired by visuals.

Instagram 143

Instagram Eventful Hashtag Hubspot 143

Janet Fouts

JANUARY 10, 2013

Now let’s look at how a sales person works within a social business. With social media listening tools you can stay a step ahead of industry news, public perception of the industry and of your own products. Think of social media as a huge focus group. Asks good questions. Rinse, repeat.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144