Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Who knew Columbus would be such a hot spot this year for great business and marketing advice?

Conference 131

Conference Eventful Small Business Hubspot 131

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Social Media Strategies Summit

NOVEMBER 28, 2022

From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The process can feel quite effective initially, but it’s hard to measure your ROI. 10 easy ways to optimize your Facebook Business Page.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand.

Software 62

Software Communities Forums Hubspot 62

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ You know, sites like Myspace. The best part? The downside?

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Writtent Blog

JANUARY 28, 2014

The following are some I’ve used before, and love: HubSpot Blog Topic Generator. Try advertising what your readers could lose if they don’t take your advice: Why 50% of Small Business Marketing Doesn’t Yield ROI. 15 Ways to Make Your Social Media Strategy a Complete Fail. Tweak Your Biz Title Generator.

Tips 86

Tips Hubspot Small Business Case Study 86

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 70

Social Media Tools HootSuite Price 70

Hootsuite

AUGUST 17, 2023

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. 1 Social Media Tool Create. See full pricing here.

Comparison 76

Comparison HootSuite Hubspot Social Media Management 76

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 109

HootSuite Brands Price Collaboration 109

Bare Feet Studios

OCTOBER 15, 2008

But first I would like to answer some of the questions I have been receiving about our upcoming events, Social Media Workshop Hawaii and Podcamp + Wordcamp Hawai. Charlene Li What is Social Media? What is the Social Media Workshop Hawaii? Sponsored by Chi.mp , HTDC , KnowHow Cafe , and HubSpot.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

AUGUST 14, 2023

With our social media management platform, your team executes seamlessly across tactics to maximize your reach and engagement. Sprout is suitable for businesses of all sizes—enterprises and small to medium-sized businesses—that have built a social presence and are continuing to invest in social media marketing.

Platform 72

Platform Tools Curation LinkedIn 72

Oktopost

NOVEMBER 30, 2020

That’s why companies need to focus their MarTech stack on what’s actually working — and these are the methods working right now: Account-based marketing that synergizes sales and marketing team activities to deliver higher ROI than traditional marketing 97% of the time. Type: Social Media Management. HubSpot Sales Hub.

B2B 112

B2B Software Marketing Price 112

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Writtent Blog

JUNE 24, 2013

It’s no secret that that Oreo has a major budgetary advantage over your average small business. That being said, relevant content is within reach for your small business strategy. Several years ago, Marcus Sheridan was the struggling owner of a swimming pool business. That’s okay. Typical Pain Points.

Small Business 93

Small Business Strategy Content eBook 93

Hootsuite

OCTOBER 5, 2022

To maximize your ROI, you want to focus your efforts on the most valuable leads. The software can also scale up as your small business grows. Social media scheduling. Your brand needs to stay active on social media to keep up. You can use a social media management tool like Hootsuite.

HootSuite 94

HootSuite Hubspot Proposal Software 94

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Oktopost

AUGUST 5, 2019

Big organizations also deal with regulatory concerns, legal questions, corporate “voice” consistency, and other issues that aren’t usual for small businesses. Clearly, marketing for large organizations is different than marketing for small businesses or startups. Social Media. Pay Per Click.

Hubspot 89

Hubspot Marketing WordPress Collaboration 89

Webbiquity SMM

DECEMBER 3, 2019

Not only have they shared information about their company, but you also have access to their social media accounts and websites. You probably have access to their business information: their full name, address, and maybe even EIN. Securing Social Accounts and Owned Media. It’s probably quite a lot.

Marketing 137

Marketing Insurance Authentication Data 137

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Buffer Social

AUGUST 7, 2018

Today there are more than 80 million Business Pages on Facebook with a staggering 41% of all small businesses across the globe having a presence on the platform. The challenge for these businesses is that as the volume of Page content increases, the space available in the News Feed for content remains the same.

Research 111

Research Brands Facebook ROI 111

Webbiquity SMM

JANUARY 15, 2013

The Simple Science of Facebook Engagement by MyBeak Social Media. Nine Ways To Improve Your Facebook Engagement and ROI by MENGonline. ” Social Media Marketing: How I found the Facebook topic that was 371% more effective by MarketingSherpa. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Writtent Blog

FEBRUARY 6, 2014

Does it feel like your business is stuck in a bit of a marketing rut? Are you frustrated with the same old direct mail or email campaigns, and struggling to prove the ROI of your outreach? The solution to your problem might be business blogging – or creating more content if you’re already on it. You Need Brand Awareness.

Hubspot 85

Hubspot FAQ SEO ROI 85

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. How Social Media Affects Content Relevance in Search : Why is social media so important?

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

AUGUST 23, 2017

They want to calculate performance for every email campaign they send looking at all the key stats, such as open and click-through rates, bounces and unsubscribes, and overall ROI. Another area they’re focused on is analyzing the social media performance.

Marketing 109

Marketing Analysis Tourism Analytics 109

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Later

APRIL 5, 2019

Let’s get started: Table of Contents: Why Your Business Needs an Instagram Influencer Marketing Strategy. How Small Businesses Can Leverage Instagram Influencer Marketing with Micro- and Nano-Influencers. There’s no question social media influencers have become an indispensable asset for brand campaigns, especially on Instagram.

Influencer 66

Influencer Instagram Marketing Authentication 66

Kikolani

FEBRUARY 18, 2016

Diving into the Social Media pool was like taking a dip in shadowy shark infested waters to me. For the sake of business (and after much contemplation), I decided to get brave and dipped in just one toe. I’m busy enough as it is, right? Most people are busy, and that’s the first worry in joining social media.

Social Media 108

Social Media Hashtag Twitter Research 108

Writtent Blog

JULY 18, 2013

In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Image credit: HubSpot. Her recommendation? Corey Eridon – @Corey_bos. Image credit: WhoisBloggingWhat.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Research 191

Research Social Media B2B Statistics 191

Buffer Social

APRIL 20, 2017

We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. All the cool camera features that Facebook has been releasing over the past few weeks is just the first act of its plan to integrate augmented reality into social media.

Marketing 111

Marketing Conference Analytics Real Estate 111

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196