Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

AUGUST 17, 2022

If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice. HubSpot’s features aren’t radically different from most tools on our list. This goes hand in hand with understanding your social media ROI and the impact of your social team.

Campaign 125

Campaign Social Media Tools Hubspot 125

Waxing UnLyrical

JUNE 24, 2019

Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI. We all have access to the tools and technology for better measurement of influencer marketing ROI. The Case for the Micro Influencer Dance.

Influencer 237

Influencer Authentication Survey ROI 237

yMarketingMatters

JUNE 20, 2014

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. You can measure a particular channel, like Facebook or Twitter.

Small Business 263

Small Business Social Media How To ROI 263

Webbiquity SMM

MARCH 13, 2019

However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Or how brands like Hubspot couple important announcements with graphics instead of just using text?

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

JANUARY 11, 2024

It also offers comprehensive social media analytics reporting to help you showcase the ROI of your social media efforts and continuously improve your content to engage prospects. Email Marketing Tools 3) HubSpot HubSpot automates various marketing, sales, and customer service activities. Learn more here.

Tools 62

Tools B2B Hubspot Analytics 62

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! and allowing users to participate in the content creation providing higher ROI. That’s great news for businesses suffering due to the economic downturn.

Cost 226

Cost Hubspot Marketing ROI 226

Buffer Social

SEPTEMBER 5, 2023

” Chi Thukral, now Social Media Team Lead at HubSpot , says her managers in a previous role at Yanko Design , where she worked as Senior Digital Marketing Manager, wanted evidence of experimentation. In-depth analytics experience The ability to own and deliver a significant ROI is a non-negotiable skill for a social media executive.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

JULY 14, 2023

The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Next, we’re helping you enrich sales and customer care processes with social data from Hootsuite and HubSpot. To download this or the HubSpot app, head to the Hootsuite App Directory.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Keyhole.co

JUNE 2, 2022

According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot. Currently, it’s one of the best ROI strategies for marketers. Wrapping up.

B2B 59

B2B Influencer Marketing ROI 59

Sprout Social

JULY 25, 2023

Together, these efforts prove your social media return on investment (ROI) and show the impact on business growth. For example, based on your audience demographic, you could decide which tactic, such as a live product demonstration or a launch promotion with a special offer, would give you maximum brand amplification and ROI on social.

Analytics 140

Analytics Report Social Media Google 140

Firebelly

FEBRUARY 14, 2011

Social Media ROI for Idiots. This 100+ slide presentation, from Hubspot, will fill you in on everything you need to know and make you look crazy-smart to your boss. By Jacquie McCarnan Some companies are still have trouble understanding the return on investment of a well-run social media campaign.

Social Media 181

Social Media Hubspot Statistics ROI 181

Webbiquity SMM

MAY 1, 2018

” The reason video is preferable is because, according to Hubspot, most marketers agree it is the type of content that generates the best ROI , while video content also ranked as the type of content consumers most want to see more of from marketers.

Platform 152

Platform Engagement Hashtag Eventful 152

Oktopost

MARCH 11, 2020

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. A People Database can assist in determining what advocacy content drives pipeline growth turning your advocates’ audience into leads.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Writtent Blog

OCTOBER 7, 2013

1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet. 3) Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog (Source: HubSpot ) Tweet.

Hubspot 86

Hubspot B2B Small Business Company 86

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool. Hubspot Ad Spend Calculator.

Social Media 113

Social Media Strategy Guidelines Template 113

The Realtime Report

JANUARY 14, 2020

companies plan to use digital content marketing strategy to promote their business; Hubspot claims that content creation remains the top marketing priority for 55% of companies; CMI and Marketing Profs say that B2C companies continue increasing their investments in producing content, especially audio-visual and written content. of the U.S.

Diagrams 91

Diagrams Content Analysis Hubspot 91

Oktopost

FEBRUARY 28, 2021

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. A People Database can assist in determining what advocacy content drives pipeline growth turning your advocates’ audience into leads.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Ignite Social Media

JUNE 1, 2022

Ensure the influencer’s audience has similar characteristics and behaviors as your target audience Set specific goals for each influencer to track metrics and ROI. Buffer Hootsuite Hubspot. Make the program a win-win for the influencer (either paying them, offering them speaking roles, co-promotion, or other benefits).

Eventful 161

Eventful Social Media Marketing Influencer 161

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. They’re going through the motions, and their results are suffering as a result.

Campaign 149

Campaign Marketing B2B Conference 149

Sprout Social

AUGUST 25, 2022

HubSpot’s integrated CRM platform helps you monitor social engagement in the context of your customer relationships. Here are two examples of platforms that can help you track your customers’ journey and generate new content ideas.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). What KPIs will you track and how will you determine ROI? With multiple challenges, stakeholders and tasks, content production can be demanding.

Content 82

Content Collaboration Project Template 82

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. What’s the true ROI? The ROI is insane. Literally millions of dollars. Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. If you’re not getting ROI from digital media that has to stop!

B2B 100

B2B Adwords ROI Hubspot 100

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Source: Hubspot. Highlights From Episode 19. Influencer marketing is one of the most effective ways to get it. No wonder 47% of online customers use ad block technology!

Influencer 115

Influencer Marketing Nielsen Authentication 115

Writtent Blog

JANUARY 27, 2014

If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” HubSpot provides an overwhelming amount of marketing tips and advice that are professionally and conveniently packed for marketers at companies of all sizes. The Sales Lion. Digital Marketer. UserTesting.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Writtent Blog

FEBRUARY 12, 2014

82% of marketers who blog see positive ROI for their inbound marketing. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). (Source: CCC ). 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ). 32% of marketers are producing significantly more content than they did a year ago.

Content 110

Content B2B Hubspot Marketing 110

Buzz Marketing for Technology

DECEMBER 22, 2010

And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! In the process I found that this was the BEST place to get an ROI in Social Media. This was so well received by our clients that we have more demand than we can handle for this product (a High Class problem as I like to say!).

B2B 177

B2B Hubspot Class Forums 177

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. That said, the onus lies on the social media analyst to measure social ROI and to set the best courses of action for the entire organization. What tools should a social media analyst know how to use?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Kikolani

FEBRUARY 16, 2016

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. Introduction To Search Engine Optimization – by HubSpot. . The Past, Present And Future Of SEO – by Hubspot. Download ebook. Download ebook. Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

Convince & Convert

MAY 29, 2013

Instead, brands are left with impressive amplification metrics, but no real ROI. When it comes to influence marketing, the ability to measure who’s responsible for what is key to truly showing ROI as well as the value of proper influence marketing when integrated as a core part of your business objectives.

Influencer 148

Influencer Marketing ROI Hubspot 148

Socialmedia.biz

SEPTEMBER 11, 2018

Most social media platforms offer affordable paid marketing plans (Facebook starts at $10/day), incredible targeting capabilities across thousands of data points and a solid ROI. With a paid advertising campaign, you can target people based on their gender, age, location, interests, and other parameters relevant to your brand.

Social Media 93

Social Media ROI Influencer Campaign 93

Oktopost

JULY 22, 2021

According to one study, the ROI can be more than eight dollars for every dollar spent. Solutions like Oktopost can integrate with robust CRM platforms like HubSpot and Salesforce , injecting social media data and analytics into the CRM you already know and love. Quality CRM solutions pay for themselves many times over.

Social CRM 96

Social CRM B2B How To Patterns 96

Webbiquity SMM

FEBRUARY 2, 2012

.” A Marketer’s Guide to Quora by HubSpot Blog. 33 Quora Q&A Resources: get actual ROI out of using it by SEOptimise.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. This is where the “R” happens in social media ROI. In social media, as in physical training, it takes time to see substantial results.

Social Media 176

Social Media B2B Exercises Hubspot 176