Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. Another great example is HubSpot. Once that happened, we were toast.

Team 158

Team Engagement Hubspot Newsletter 158

Social Media Strategies Summit

OCTOBER 24, 2018

Content performance, recorded by asking the following questions: What type of content performs best? Getting started on an audit can be a little overwhelming, so here are a few resources to help: Social Media Audit template from Sprout Social. Social Media Strategy Audit Resources. What time and/or day get the most engagement?

Social Media 113

Social Media Strategy Guidelines Template 113

Buffer Social

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. " Short thinks brands need to spend more time and resources understanding their audience.  But what makes B2B content good ? Interview them. Learn their language. Listen intently.

B2B 95

B2B Content Syndication SEO 95

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. The question isn’t whether to include LinkedIn in your B2B marketing mix , but how intelligently and effectively can you pull it off?

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Ask yourself critical questions like: What social channels are driving the most new users to my website?

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

JUNE 1, 2022

If you’ve ever signed up for something and received onboarding emails educating you on using the product, push notifications, regular drops of new resources, or a newsletter of sorts, it’s likely the lifecycle machine at work. Skeptical users may Tweet about shady emails, pricing questions or security issues. Copywriting 2??

Team 118

Team Marketing Collaboration Hubspot 118

Oktopost

FEBRUARY 28, 2022

Classically, an eNPS is a low-commitment form of feedback that asks your employees one simple question: “On a scale of 1-10, how likely are you to recommend working for our company to a friend or connection?” However, HubSpot isn’t content to simply say they hold this value. Salesforce.

Company 136

Company B2B Brands How To 136

Social Media Strategies Summit

JULY 28, 2022

It can also become quite disheartening to spend an endless amount of time and resources on a platform-specific campaign – only to become victim to the algorithm and its preferences. This question is easy! I am a huge advocate for CRMs, HubSpot in particular. Our job is never really done.

Education 190

Education Authentication Team Hubspot 190

Koka Sexton

AUGUST 10, 2023

Mastering SaaS Sales: The Science Behind 84-Day Sales Cycles Sales cycles for Software as a Service (SaaS) companies are typically 84 days long, according to HubSpot. To answer this question, it’s important to understand the different metrics that influence the SaaS sales cycle’s duration. How is that possible?

Metrics 52

Metrics Loyalty Hubspot Proposal 52

Social Media Strategies Summit

SEPTEMBER 23, 2022

So TikTok is still a comparatively under-utilized resource. When it comes to TikTok, Harvard regularly posts videos of Rakesh Khurana, Danoff Dean of Harvard College, answering various questions about his life and work, like: How do you start your day? Check out these ten examples of TikTok content for higher education: 1.

Education 163

Education Examples Content Nielsen 163

Sprout Social

OCTOBER 25, 2022

There’s no one correct answer to that question. Or how brands like Hubspot couple important announcements with graphics instead of just using text? For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

NOVEMBER 3, 2021

Lead qualification is the process of sifting through your leads, manually or in an automated fashion, to determine which ones are likely to make a purchase (and are therefore worth spending sales time and resources on) and which ones are not. HubSpot created GPCTBA/C&I as an attempt to improve on BANT. Ask the right questions.

B2B 135

B2B How To Data Process 135

yMarketingMatters

FEBRUARY 26, 2014

Questions To Ask. Before setting up a Twitter profile for your business, here are some questions to ask: Is this the right social media channel for your business and does your target audience use Twitter? Do you have the human resources available to effectively run your Twitter profile? of monthly active users on Twitter.

Twitter 235

Twitter Repository Hashtag Statistics 235

Sprout Social

APRIL 19, 2022

They long for the days when a person was available to answer questions and solve issues in real-time. Whether customers or prospects have a frequently asked question, want to complete a purchase or have a complication with their order, conversational marketing makes it easy to find a solution. And that includes your customers.

Conversation 100

Conversation Strategy Social Media Marketing 100

Webbiquity SMM

FEBRUARY 2, 2012

In this amazingly prescient post, Dave Chaffey lists 14 reasons why Quora won’t overtake Twitter (yes, in early 2011, there were people who suggested that it would) including “Asking or answering questions isn’t a daily must for most. ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Sprout Social

JANUARY 4, 2021

According to Hubspot , the “four Cs”—community, cleanliness, contactless and compassion—will be a good point of focus for brands, especially those that rely on in-person interactions. Achievable: Is the goal achievable with the resources you have? Resources: How much time will you need to dedicate to this idea?

Campaign 125

Campaign Social Media Marketing Metrics 125

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

B2B 124

B2B SEO Travel Hubspot 124

Sprout Social

APRIL 15, 2020

In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that.

Strategy 142

Strategy Metrics Hubspot Retail 142

Pixlee

OCTOBER 14, 2021

Is TikTok worth investing time, energy, and resources into? Ask questions and look for feedback opportunities across your social channels. Outright ask them to comment their response to a question, tag a friend, reply with a video, or otherwise engage with your post. Why Invest in TikTok Marketing. Do your research.

Strategy 86

Strategy Brands UGC Apparel 86

Buzz Marketing for Technology

JANUARY 14, 2010

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. If you’re in B2B marketing — try HubSpot Academy to showcase your skills. Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Often times, it’s from our own internal resources. In other words, we may just be drinking our own Kool-Aid. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

AUGUST 4, 2022

She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators. This leads to my next question: Have you intentionally built your personal brand? So I like that question. Because I think I have been intentional in some ways.

Brands 79

Brands Hubspot Project Chemicals 79

Sprout Social

MAY 5, 2021

These pieces of content not only fill out your social media calendar but also give sales reps helpful resources to hand over to leads. Asking questions about products or reaching out via social media. Their tool provides a platform to share resources and materials with sales teams in their pursuit of closing deals.

Data 117

Data Marketing How To Collaboration 117

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Socialmedia.biz

MARCH 30, 2019

According to Hubspot , 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day. On the other hand, The Weather Channel uses Facebook Live pretty often to answer questions from viewers regarding a specific tornado or hurricane.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Writtent Blog

APRIL 16, 2014

Deep down, we all know the general answer to this question. Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. Image source : Hubspot. These questions are: 1. What the Research Found.

Data 88

Data Hubspot Case Study Metrics 88

Writtent Blog

JULY 4, 2013

HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. In addition to being very well aligned, this CTA also uses the power of numbers, name-dropping, and questions to convince prospects to click. Image credit: HubSot.

Examples 104

Examples Hubspot eBook Template 104

Waxing UnLyrical

JUNE 29, 2015

Why: “Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right,” states Ginny Soskey as she offers tips via HubSpot to help you “ace your new email newsletter project, or rejuvenate an old one.” ” 4. 6 Ways to Repurpose Your Content.

Content 100

Content Newsletter Hubspot Consultant 100

Socialmedia.biz

AUGUST 4, 2016

In fact, a survey by Hubspot found that 84 percent of respondents expect small businesses to have a presence on Facebook. Use it to connect with your fans, too, through videos of yourself and your team and answer common questions with video how-tos. Ask a question. Post by Megan Totka. ChamberofCommerce.com. Keep in relevant.

Small Business 60

Small Business Facebook Hubspot Compete 60

Postcron

JANUARY 10, 2020

Tools like HubSpot Personalization Tokens make it easy for marketers to add tokens that are personalized to the email recipients. Repeat customers are more loyal to your brand and may patiently share their views about the product, regardless of how many questions you ask.

Review 123

Review Apparel Reputation Survey 123

Writtent Blog

MAY 26, 2014

Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x

SEO 97

SEO Hubspot Press Release Engineering 97

Sprout Social

NOVEMBER 11, 2021

Integrations should be easy to configure, without requiring additional resources. We will walk through six categories of Sprout’s integrations with questions and scenarios to help you identify which your organization could benefit from most. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Buffer Social

FEBRUARY 21, 2018

If these reasons are convincing enough for you, if you have the resources, and if you want to learn more about creating and managing a LinkedIn Group, let’s dive in further. HubSpot’s LinkedIn Group is about inbound marketing; Content Marketing Institute’s LinkedIn Group is about content marketing. According to Inc.,

Groups 109

Groups Groups LinkedIn Template 109

Buffer Social

MAY 9, 2017

If we’re missing any information, feel free to ask your questions in the comments section below. Bonus: Our Favorite Interview Questions. The Human Resource department of the University of Pittsburgh has come up with a great list of action verbs you can use in your job description. Bonus: Our favorite interview questions.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Sprout Social

JULY 7, 2021

This is where CRM tools like HubSpot, Zoho and Pipedrive (see below) come in handy. The questions above can help weed out impulse buys and ensure you’re sticking to solutions that’ll actually help you grow. Customer engagement tools. Marketing analysis tools. How many people organization-wide does this tool support?

Marketing 125

Marketing How To Software Team 125

Keyhole.co

JUNE 2, 2022

According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot. These are some of the questions to get you started. How many people did you reach?

B2B 59

B2B Influencer Marketing ROI 59