yMarketingMatters

article thumbnail

Does My Business Need to be on Twitter?

yMarketingMatters

Questions To Ask. Before setting up a Twitter profile for your business, here are some questions to ask: Is this the right social media channel for your business and does your target audience use Twitter? Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. Tips for getting for Retweets.

Twitter 235
article thumbnail

How to Measure Social Media Success for Your Small Business

yMarketingMatters

This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. Increased Sales. Referrals. Word of Mouth. Community Growth & Sustainability. This is simply NOT TRUE.