Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. Sound familiar?

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Social Media How To Survey Analytics 215

Convince & Convert

AUGUST 27, 2014

Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question. Maybe you will be, too. Read the whole entry. »

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Hubspot Marketing Research Strategy 160

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Building those relationships will take a lot of work, but you will be rewarded. Let’s dive deeper into these.

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Community building Communities Hubspot Guidelines 197

Webbiquity SMM

FEBRUARY 16, 2021

During the discovery phase, potential customers will have questions about your product or service. Not only does the company monitor its Instagram profile to reply to comments and direct messages, but it also has a FAQ Highlight album where people can find answers to their questions without waiting for a customer support representative.

B2B 259

B2B Examples Company Instagram 259

Social Media Strategies Summit

NOVEMBER 18, 2022

If you already have an active Facebook Page with followers, you can answer all those questions — and more — using Meta Business Suite’s Audience Insights tool. If not, your first step is to answer the same types of audience-themed questions we laid out in the section on Facebook marketing strategy). HubSpot (@HubSpot) October 4, 2022.

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Social Media Strategy Influencer LinkedIn 241

Social Media Strategies Summit

APRIL 11, 2024

But it also makes maximum use of the comment section below each of its how-to videos to answer customer questions and show its audience it cares about them getting the most out of their purchase. In its State of Consumer Trends report, HubSpot revealed that 17% of people bought items directly from social media. Source: youtube.com 2.

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Social Media Tips Marketing UGC 223

Oktopost

APRIL 26, 2021

Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. Third, you can answer questions that many of your prospects and customers might have. Here are 9 of the best Facebook groups HubSpot has seen.

Engagement 157

Engagement Social Media How To Hubspot 157

Webbiquity SMM

MAY 9, 2023

These are among the key questions for marketers to ask when determining how best to reach their goals. Start with these questions to help create an effective plan of action. These are some of the questions you should be thinking about. What’s the best approach for creating that strategic plan? What is your main goal or goals?

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Social Media Tips HootSuite Marketing 267

Sprout Social

JUNE 28, 2023

Customer service chatbots that answer common questions received on social for you and remove the task from your plate. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier. Campaigns can even be extended to SMS, right from HubSpot.

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Team Hubspot Marketing SMS 107

Hootsuite

JANUARY 2, 2024

have drawn questions from residents and officials from how it might affect the District’s struggling downtown to how much taxpayers may have to pay. HubSpot Source: HubSpot HubSpot is a CRM platform that’s specifically designed to help your business grow by bringing in more customers.

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Social Media Strategy HootSuite Hubspot 105

Sprout Social

AUGUST 17, 2022

Brands should track everything from shout-outs and reviews to questions and complaints. If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice. HubSpot’s features aren’t radically different from most tools on our list.

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Campaign Social Media Tools Hubspot 122

Keyhole.co

MARCH 4, 2024

Let’s start with the most important question first. Or like HubSpot, you can simply interact with your audience with topical questions, awareness-based content, or even ask for their general views. Ask questions in your posts Humans are curious beings. Consider titling your post with a question.

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LinkedIn Engagement How To Hubspot 52

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. 89% of U.S.

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Social Media Marketing Hubspot Trends 178

Webbiquity SMM

MARCH 13, 2019

I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. This one takes awhile to take effect.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Mindjumpers

SEPTEMBER 28, 2011

In order to understand this first, we need to find answers to the following questions: What is the right frequency of posting the content on the blog? I found an interesting research by Hubspot which explains this in great detail. According to Hubspot, this happens after 52 posts. What you should do.

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Study Hubspot Content Blogger 249

Writtent Blog

DECEMBER 29, 2023

According to to this article on Hubspot , increased blogging frequency means more traffic and leads. Learn more about our article writing services or contact us with questions. So you brainstorm content topic ideas and create a strategy , and then you realize: That’s a lot of content. Interested in Expert Article Writing Services?

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Project Hubspot Case Study Cost 98

Sprout Social

JANUARY 11, 2024

Hubspot Service Hub As noted earlier, expectations regarding response times are high. As a result, HubSpot ’s service suite acknowledges the need for an “always-on” service strategy. The platform boasts the ability to resolve half of users’ customer questions instantly through its AI-powered assistant, Fin.

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Software Tools Knowledge Base Hubspot 83

Convince & Convert

JANUARY 31, 2024

Define the scope and objectives of each project : Your scope should answer questions like What do I plan to achieve? Create your own templates and checklists, or find ready-to-use templates and checklists on HubSpot, CoSchedule, or Hootsuite. Find some great tools in this list by Attrock. Who is my target audience?

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Project Social Media Template Templates 126

Hootsuite

AUGUST 30, 2021

Rather than having to start from scratch to learn about the customer’s challenge or question, the agent can jump directly into resolving the issue or providing a detailed and customized answer. Someone might ask a public question and follow up with a private message. Chatbots answer the most common questions. Source: Hubspot.

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Software HootSuite Hubspot Small Business 120

Social Media Strategies Summit

NOVEMBER 28, 2022

HubSpot understands Facebook’s B2B lead generation potential. It’s a simple but effective approach: use review copy in your ad, incorporate some relevant product imagery, then include a CTA that points users toward the product in question. Image source. MeUndies shows us how it’s done in this high-converting Facebook ads example.

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Examples Facebook B2B Instant Messaging 246

Buffer Social

OCTOBER 3, 2017

But HubSpot wanted to find out if using Facebook Messenger is a better alternative. After four weeks of testing, they found a clear winner 4 HubSpot , 2017. The Messenger strategy results in a 242 percent higher open rate and a 619 percent higher click rate 5 The image was taken from HubSpot (2017). ” 14 HubSpot , 2017.

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Hubspot Strategy Facebook Marketing 111

agora pulse

NOVEMBER 10, 2020

Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. Lead generation analytics from HubSpot. HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. Improve customer service.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

FEBRUARY 28, 2022

Classically, an eNPS is a low-commitment form of feedback that asks your employees one simple question: “On a scale of 1-10, how likely are you to recommend working for our company to a friend or connection?” However, HubSpot isn’t content to simply say they hold this value. Salesforce.

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B2B Company Brands How To 139

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. A good sales funnel draws leads inexorably toward conversion by answering their questions and meeting their needs at every step in their purchasing journey.

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B2B LinkedIn Tips Marketing 148

Dave Fleet

FEBRUARY 28, 2011

Questioning online influence. Hubspot: Google Changes Algorithm to Punish Content Farms. This piece from the folks over at Hubspot suggests that Google is fighting back, making changes that penalize companies like Demand Media and affect roughly 12% of Google searches. Influence is irrelevant without context. Back up your life.

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Influencer Hubspot Press Release Case Study 253

agora pulse

AUGUST 21, 2020

BoFu videos help buyers settle any lingering questions or doubts before the purchase. To show how easy it is to work with them, and how great their work is, they created a short testimonial with HubSpot. HubSpot Testimonial of Explainer Video by Explainly. Take this video from HubSpot. BoFu social media videos.

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Video Tips Content Patterns 158

Sprout Social

AUGUST 28, 2023

Seventh Sense also seamlessly integrates with HubSpot and Marketo. Seventh Sense offers flexible pricing that works with HubSpot and Marketo’s subscription model. It does this individually for each contact based on their activity. Marketers can increase email deliverability and improve the sender score.

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Team Tools Marketing Hubspot 86

Convince & Convert

JANUARY 19, 2014

Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. Youtility B2B content marketing b2b marketing hubspot life technologies self-serve information youtility' tweet this ).

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B2B Hubspot Marketing Embedding 143

Hootsuite

OCTOBER 5, 2022

Think sending invoices and follow-up emails, or answering customer questions. Automating answers to frequently asked questions is a huge time-saver. One company was able to automate 88% of all customer questions using Heyday ’s chatbot! Hubspot Sales. Source: Hubspot. Customer service FAQs.

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HootSuite Proposal Hubspot Software 94

Sprout Social

OCTOBER 25, 2022

There’s no one correct answer to that question. Or how brands like Hubspot couple important announcements with graphics instead of just using text? For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??.

Strategy 128

Strategy Brands Hubspot Survey 128

Razor Social

OCTOBER 25, 2017

He outlined how Hubspot’s (inbound marketing solution) customer acquisition costs and questioned the value of all the traffic they generate through their site. Hubspot traffic growth. One of Hubspots channels for driving leads is their traffic as a result of their blog.

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Hubspot Marketing Influencer Social Media 107

Convince & Convert

JUNE 4, 2014

At first, I was able to get participation from many of my colleagues, but then directors in our department started to question the value of the newsletter. Colleagues started to question whether or not they should contribute to the newsletter, and without their contributions our content was at greater risk of being lame.

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Team Engagement Hubspot Newsletter 158

Sprout Social

JULY 7, 2021

It’s what enables a customer to chat with customer service agents or a bot, ask questions, read reviews and make a purchase all within an app like Facebook Messenger or WhatsApp. For example: the social team at Lodge Cast Iron frequently receives customer questions and feedback about their cookware.

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Team Conversation Social Media Instant Messaging 140

Social Media Strategies Summit

OCTOBER 7, 2022

Answer questions about your objectives, channels and content types to create a customized calendar spanning 12 months of content. HubSpot’s Social Media Content Calendar. Next is this social media content calendar example from HubSpot, allowing you to plan your posting strategy from a single spreadsheet. Download it here.

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Template Templates Content Small Business 224

Twist Image

NOVEMBER 16, 2014

It''s a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. How well do marketers truly perform when it comes to social media? business book. business podcast. david usher. digital marketing. jason keath. marketing blog. marketing podcast.

Social Media 80

Social Media Hubspot Marketing Consultant 80

Oktopost

NOVEMBER 3, 2021

You can do this by asking your leads qualifying questions that address the specific criteria that define if they are promising or not. For those leads, you’ll need to find ways to approach the answers to your qualifying questions indirectly. HubSpot created GPCTBA/C&I as an attempt to improve on BANT. GPCTBA/C&I.

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B2B How To Data Process 138

Waxing UnLyrical

JUNE 24, 2019

This key question starts with identifying your program’s key topics or products. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. But, their authenticity is a win over the brand’s needs. Identifying the Right Influencers. Who are the right influencers for your marketing campaign or program?

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Influencer Authentication Survey ROI 237