Buzz Marketing for Technology

JANUARY 14, 2010

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

Brands 213

Brands Social Capital Hubspot StumbleUpon 213

Buzz Marketing for Technology

JUNE 17, 2015

Let’s face it, these options have been around for fifteen years – your question takes me back to a workshop I did for Siebel systems around then, before they became part of Oracle.

B2B 100

B2B Adwords Hubspot ROI 100

Buzz Marketing for Technology

MARCH 2, 2010

But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

DECEMBER 2, 2009

And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. So then the question becomes how to bridge the two so you can deliver the Right Offer in the Right Channel at the Right Time.

Hubspot 140

Hubspot StumbleUpon Digg Reddit 140

Buzz Marketing for Technology

DECEMBER 2, 2009

And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. So then the question becomes how to bridge the two so you can deliver the Right Offer in the Right Channel at the Right Time.

Hubspot 109

Hubspot B2B Cost System 109