Waxing UnLyrical

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#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

Hubspot is the tool we use for all marketing and PR outreach. Hubspot has developed an incredible “ Academy ” of training materials, and a really fine technical system for website hosting, blogging, email outreach, social outreach, CRM and more. Who inspires you? Besides you, Shonali, I’d have to say not ‘who’ but ‘what’ inspires me.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Offer consumable content …. Create bare-bones lead nurturing emails.

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Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. In fact, it has been scientifically proven that volunteering is good for your health. A study released by Johns Hopkins University in 2009 revealed that volunteers increased their brain functioning.

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Monday Roundup: Email Content

Waxing UnLyrical

Why: “Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right,” states Ginny Soskey as she offers tips via HubSpot to help you “ace your new email newsletter project, or rejuvenate an old one.” ” 4. Based in the Washington, D.C.,

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Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

Doesn’t Google want you to consistently publish content? After all, billion-dollar marketing automation leader Hubspot runs seven blogs simultaneously for separate verticals, and they often publish more than once daily on each. Shorter works, but it’s not always what your audience wants. A plethora of content.

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Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

In fact, you’ll hear me talk more about the campaign on the webinar I’m doing tomorrow for Marketwire/HubSpot … and until June 20, at least, my avatars everywhere will be blue. And maybe you have other ideas on how we can move the needle for USA for UNHCR and refugees … and if so, I’m all ears. For the Blue Key.

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3 Keys to Layering Content Effectively

Waxing UnLyrical

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). Image source: HubSpot Consumer Behavior Survey, Q1 2016.

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