Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Despite this negative online experience where I was unable to find a statistic, I learned something new about content marketing: the value of well-cited data online.

Statistics 132

Statistics Content Hubspot Marketing 132

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Visual Marketing Magic. Image via Hubspot. Image via Microsoft Stories.

B2B 60

B2B Marketing Microsoft Hubspot 60

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. .&# And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Oftentimes, the content is also specific. Create buyer personas.

B2B 124

B2B SEO Travel Hubspot 124

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Sprout Social

SEPTEMBER 9, 2016

This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand. The benefits your brand can expect from a co-marketing partnership include: different perspective from an industry-adjacent brand, a new and qualified audience and a shared content creation budget and workload. There Are Clear Benefits.

Strategy 40

Strategy Marketing Hubspot Cost 40

Writtent Blog

SEPTEMBER 1, 2014

Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). Write in Solitude.

Examples 111

Examples Tips Statistics Hubspot 111

Socialmedia.biz

APRIL 13, 2017

Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Data from HubSpot shows leads range from $11 to $100 each , depending on industry. Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75.

Social Media 63

Social Media Hubspot Cost Case Study 63

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Make sure it is an integrated part of your marketing strategy too.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But, the companion to true social CRM may be social marketing automation , as predicted by Jeremiah Owyang in a recent article on TechCrunch.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. There are conferences that are specifically dedicated to content marketing. The first is that such a scatter shot approach is sloppy marketing; it's the antithesis of targeted marketing, which should be easier in this era.

Content 167

Content Hubspot Mobile Team 167

Koka Sexton

MAY 26, 2019

Suppose you’re taking a new product to market. Where do you direct your marketing strategies? What should you do to align your marketing and sales teams? This is especially important as even good products can get killed by bad marketing. Influencer marketing has proven effective for the millennial demographic.

Strategy 63

Strategy Loyalty Influencer ROI 63

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Heidi Cohen – @HeidiCohen. Image credit: Heidi Cohen.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MARCH 1, 2012

This episode features Chad Pollitt , the Director of Inbound Marketing for Kuno Creative. My name is Jim Kukral and I write books and I speak and mostly books in the non-fiction world of business and marketing, very similar to what Jay does. I teach classes for the University of San Francisco Internet Marketing Program.

Social Media 140

Social Media Hubspot Software Hosting 140

Writtent Blog

JANUARY 10, 2024

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Blog Management Does the idea of content marketing make you feel like you’re drowning? Article Writing Nearly 40% of organizations in the US use blogs for marketing purposes.

Content 40

Content eBook SEO Guidelines 40

ProBlogger

JANUARY 20, 2015

The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers. Originally at: Blog Tips at ProBlogger.

Publishing 20

Publishing Content BuzzStream Syndication 20

ProBlogger

AUGUST 26, 2014

One internal test done by HubSpot proved that list posts with less than 6 items weren’t as popular as their longer counterparts. A case study focuses on a specific example (WordStream in the above example) or a company as opposed to a white paper, which is more generic. Link to external sources where necessary. Keep writing.

Content 54

Content Case Study How To Curation 54

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Statistics 219

Statistics Research Social Media B2B 219