Convince & Convert

JUNE 5, 2013

They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger. Here’s an excellent post from Hubspot on the step-by-step.

Vocus 138

Vocus Twitter Marketing Hubspot 138

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Writtent Blog

FEBRUARY 28, 2014

Blogging is a highly effective medium for reaching a wide array of marketing goals. Example: Do you agree that direct mail marketing is dead forever? Example: Curious how content marketing could help your organization reach its marketing goals? Example: Are you ready to make the leap into content marketing?

Sample 111

Sample Samples eBook Vocus 111

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193