Amy Porterfield

MARCH 14, 2013

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that […].

Hubspot 50

Hubspot Survey Content Marketing 50

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Justin Levy

SEPTEMBER 23, 2010

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. We gathered all of the responses, analyzed all of the data, and have released a free ebook with the results of the research.

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

Convince & Convert

JANUARY 19, 2014

This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. Now 90% of it has swung to marketing. Now THAT’s self-serve information in B2B marketing. tweet this ). There’s asymmetric information. You had so much control. The game changed a lot.”

B2B 143

B2B Hubspot Marketing Embedding 143

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Create surveys. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns.

Examples 177

Examples Brands Avatar Authentication 177

BeingOptimist

JANUARY 14, 2022

Identify the Product/Market Fit. We assume that you have already found a market and a product at this stage. However, for those just beginning, let us go through product/market fit. Product/Market fit means that you have a product whose target market will use and pay for. So, what is it?

Startup 105

Startup Discount Price Survey 105

Buffer Social

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Interview them. Learn their language. Listen intently. " 5.

B2B 95

B2B Content Syndication SEO 95

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Source: Hubspot.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Sprout Social

MAY 20, 2021

Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. From quick pulse check-ins and exit surveys to annual assessments, regularly surveying workers should be a top priority. Think of eNPS as a sort of subset of employee surveys.

Engagement 131

Engagement Survey How To Collaboration 131

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. Further, customer reviews offer marketers valuable insight into what customers think about their brand. Emails have always been an effective marketing tool for businesses.

Review 123

Review Apparel Reputation Survey 123

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Statistics 107

Statistics Skills Analytics Press Release 107

Buffer Social

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

JUNE 17, 2020

According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. Hubspot Sales. What is Sales Automation?

Tools 98

Tools Hubspot B2B Price 98

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Small Business Mavericks

SEPTEMBER 20, 2011

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. E-mail marketing , of course, has always enjoyed high numbers. It’s not really surprising, though I expect that number to decline as social media and other online marketing channels rise.

Eventful 87

Eventful Hubspot Marketing Statistics 87

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. What’s more?

Social Media 179

Social Media Tips Hashtag UGC 179

Koka Sexton

AUGUST 10, 2023

According to HubSpot, 45% of sales leaders say their top goal for 2023 is to exceed sales targets and quotas. Surveys show that 20% more sales teams are making decisions with real-time insights that are informed by data. The good news is that leveraging advanced metrics can be an effective way for sales teams to propel their success.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Sprout Social

AUGUST 19, 2020

consumers had used a daily messaging app to communicate with a business within the past three months of the survey. Facebook Messenger can play a critical role in your Facebook marketing strategy if you know how to use it right. Another Facebook survey found that 83% of U.S According to a Facebook-commissioned study , 61% of U.S

Facebook 143

Facebook How To Airlines Survey 143

Likeable

JUNE 7, 2021

After doing a survey of our own, we found that most people fall into one of three groups. HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago. There has been considerable chatter against the use of this technology, as some feel that it’s a breach of privacy.

Hubspot 52

Hubspot Survey Privacy Groups 52

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Socialized

FEBRUARY 12, 2021

Your brand will accomplish your marketing goals by well-optimized images. Recent surveys have shown that video is the predominant medium of media used during their content campaign, which further proves how effective such content could be. Diversification of Market. YouTube contributes to a worldwide population. Final Words.

YouTube 100

YouTube Brands Hubspot Overview 100

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

FEBRUARY 28, 2022

Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. Social media has a different tone than formal surveys and employee feedback on Glassdoor, so you may be able to find more candid feedback here.

Company 136

Company B2B Brands How To 136

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. They need to be aligned to the broader marketing efforts and org-wide business goals. Why use Google Analytics for social media measurement?

Analytics 140

Analytics Report Social Media Google 140

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Social proof. Let’s get started!

Marketing 111

Marketing Influencer Instagram Trends 111

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. The cornerstone of any strategy is understanding what you are trying to achieve with your social media marketing.

Social Media 113

Social Media Strategy Guidelines Template 113

Pixlee

DECEMBER 1, 2017

The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move is to stay on their 2017 trajectory, or chart a different path forward.

Trends 40

Trends Strategy Marketing Hubspot 40

Buffer Social

OCTOBER 14, 2019

So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . That’s a good takeaway for marketers. Survey says: Facebook. (!?). You’re right.

News 63

News Facebook Survey Hubspot 63

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Comparison 145

Comparison SEO Curation Domain Name 145