Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. You need to know which content strategy gives you the results you’re looking for.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 87

Team Tools Marketing Hubspot 87

Pixlee

JULY 9, 2019

However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content. Inbound Strategy and UGC. He previously worked at HubSpot, helping develop inbound strategies for more than 200 clients.

UGC 59

UGC Strategy Marketing How To 59

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. HubSpot’s features aren’t radically different from most tools on our list.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, that doesn’t necessarily mean you need to completely reinvent your brand and social strategy.

Campaign 125

Campaign Social Media Marketing Metrics 125

Hootsuite

APRIL 12, 2021

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Axa Insurance implemented a messaging-first strategy using Sparkcentral. We also launched new message templates to help enrich your communications. The future of customer care. Try it for Free.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

APRIL 6, 2023

They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

B2B 124

B2B SEO Travel Hubspot 124

Oktopost

JUNE 17, 2020

In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. You’ll be able to engage in better sales forecasting and track the productivity and effectiveness of your strategies and manpower with greater accuracy. Hubspot Sales. What is Sales Automation?

Tools 98

Tools Hubspot B2B Price 98

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. With that in mind, we’ve rounded up 15 free content calendar templates you can start using straight away. Image source.

Template 224

Template Templates Content Small Business 224

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Image Credit: HubSpot/PoweredbySearch.

Small Business 100

Small Business B2B Strategy Content 100

Sprout Social

JULY 25, 2023

So, how do you bridge this gap between strategy and execution? Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals. They need to be aligned to the broader marketing efforts and org-wide business goals.

Analytics 140

Analytics Report Social Media Google 140

Pam Moore

MARCH 14, 2019

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.” It’s brilliantly simple. It’s the first time we’ve ever done that.

Platform 60

Platform Marketing Training Hubspot 60

Pam Moore

MARCH 14, 2019

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.” It’s brilliantly simple. It’s the first time we’ve ever done that.

Platform 60

Platform Marketing Training Hubspot 60

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. From idea generation to strategy and more, here are the best of the best: 1. Content Marketing Made Easy. 29 Content Marketing Secrets. The Grande Guide to B2B Content Marketing.

Resources 99

Resources Content Case Study eBook 99

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. I scoured the web to find the best resources on creating buyer personas and aligning them with your content marketing. She also offers workshops and coaching for in-depth and hands-on training, as well as a blog, templates, and other free resources. BuyerPersona.com.

Resources 95

Resources Hubspot Content Template 95

Postcron

JANUARY 10, 2020

Further, customer reviews offer marketers valuable insight into what customers think about their brand. Emails have always been an effective marketing tool for businesses. An effective email campaign can be used to power a firm’s online review strategy. Simply put, your current and future customers care about online reviews. .

Review 123

Review Apparel Reputation Survey 123

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Later

NOVEMBER 28, 2018

And if you’re marketing to millennials on Instagram, branding is key for attracting new followers and positioning your products (thank you, @glossier ). . Tip #2: Use Templates to Create Consistent Instagram Stories Branding. Instagram Stories templates are a great shortcut for creating consistent branding!

Instagram 62

Instagram Template Templates Brands 62

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Writtent Blog

JULY 4, 2013

It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. anywhere else you publish or market online. Look at everything they offer to prospects: the chance to excel at content marketing. social media. email blasts.

Examples 104

Examples Hubspot eBook Template 104

Hootsuite

JANUARY 2, 2024

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Free 30-Day Trial 10 effective social media growth strategies 1. Fortunately, we’ve got a whole blog post on finding your target market that can point you in the right direction. What is social media growth?

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Buffer Social

MAY 9, 2017

Tips, Templates, and Tools for Perfecting Your Job Description. Hat-tip to Digital Marketer who has shared a great job description in their post on hiring a marketing team , which I referred to for this post.). Experiment with new growth strategies and ideas. Examples of Social Media Manager Job Descriptions.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” HubSpot Editorial Calendar. Pricing starts at around $3.00

SocialCast 111

SocialCast Tools Price Collaboration 111

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

B2B 244

B2B LinkedIn Strategy Marketing 244

Postcron

JANUARY 10, 2020

Further, customer reviews offer marketers valuable insight into what customers think about their brand. Emails have always been an effective marketing tool for businesses. An effective email campaign can be used to power a firm’s online review strategy. Simply put, your current and future customers care about online reviews.

Review 52

Review Apparel Survey Reputation 52

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

FEBRUARY 21, 2024

Business intelligence reporting is the process of collecting data from various sources, such as customer databases, financial information systems and digital marketing channels, and presenting it in a digestible and actionable format. Here are a few of the most popular choices on the market and their capabilities. The result?

Report 104

Report Data Hubspot Metrics 104

Buffer Social

OCTOBER 3, 2017

Have you considered the possibility of using it for your marketing? And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools , by sending out our latest blog posts through Messenger and engaging and helping our customers t through the platform too. There are now more than 1.3

Hubspot 111

Hubspot Strategy Facebook Marketing 111

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Writtent Blog

JULY 17, 2013

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. Great marketers rely on demographics and consumer insights to target their marketing. What industries are they in?

Sample 99

Sample Samples Research Company 99

Later

NOVEMBER 13, 2019

Ready to nail your Instagram strategy for 2020, now’s the time to focus on your Instagram aesthetic and get your posts ready for the future with these top trends and tips: . Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: . Instagram Aesthetic Trends #1: Treat Your Grid Like Your Home Page .

Instagram 85

Instagram Trends UGC Meme 85

Hootsuite

AUGUST 22, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required. Still reading? Excellent, everything’s gone according to plan.

Instagram 64

Instagram HootSuite Hubspot Marketing 64