Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: HubSpot. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management. Order the product on their home laptop.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. “Get video footage of the event,” says Timothy Carter , writing for Marketing Land. Guest post by Reno Macri. Image credit: CPS, Inc.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

FEBRUARY 20, 2014

8 Twitter Tools Every Content Marketer Should Have by Streetwise Media. Cool Web Tools Social Media Marketing Twitter 560 million active users Ann Smarty Caroline Lyle Cendrine Marrouat how to create custom Twitter feeds Ian Anderson Gray Ian Cleary Twitter tool reviews Twitter tools Twools' Expert Reviews of Top Twitter Tools.

Review 189

Review TweetBeep Tools Twitter 189

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. 4 Business Blogging Best Practices by HubSpot Blog. Of course you do, or you wouldn’t be reading this. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Share it on StumbleUpon. Tweet This!

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# The agency I work with, KC Associates , is a full service marketing and PR agency (of which there are zillions) but focused exclusively on b2b technology clients; the focus sets the agency apart. • Be transparent.

Hubspot 188

Hubspot How To B2B Travel 188

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Some marketers (and even CFOs) mistakenly view social media as “free.&# Failing to LISTEN. Using social media as a direct response vehicle.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing. Image credit: Ajax Union. Web Presence Optimization (WPO).

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 2, 2012

” A Marketer’s Guide to Quora by HubSpot Blog. Brian Whalley provides a helpful basic guide to what Quora is, what makes it different from other social networks and social media sites, how to get started with it, and the marketing applications of this Q&A tool.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

MARCH 30, 2015

Getty’s New Free Stock Photos Come With a Price by HubSpot. Business Blogging Content Marketing Social Media Marketing blog design blogging for business Courtney Seiter free photos Giancarlo Massaro Ginny Soskey Matt Clark Matt Morgan Richard Byrne Sig Uleland' 1: Welcome to Blogging for Business Week! #2:

Public Domain 100

Public Domain Wikimedia Creative Commons Hubspot 100

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Gather market intelligence. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Eight Instagram Marketing Stats. Eight Twitter Marketing Stats.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by The Marketing Nut. ** 5 STARS.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

DECEMBER 3, 2019

While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. As a digital marketer, you need to be conscientious about your security in order to protect your clients. Here’s what you need to know about protecting data as a marketer.

Marketing 137

Marketing Insurance Authentication Data 137

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. HubSpot ). HubSpot ). Image credit: www.vpnsrus.com. Facebook Demographics.

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. But it’s only one part.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Comms Axis.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

DECEMBER 27, 2011

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics. Five Top Facebook Marketing Tips by LiveWorld. 20 Tips to Get Your Content Seen on Facebook by HubSpot. Alison recommends cross-promotion (e.g.,

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

JANUARY 30, 2014

Find the answers to those questions and many more here in a dozen of the best Pinterest marketing guides of the past year. Albert Costill presents more than four dozen points to “convince you of the power of Pinterest” for marketing. 7 Creative Ways To Use Pinterest To Cross-Promote Your Business by Rebekah Radice.

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? 6 Changes You Need To Make To Your LinkedIn Profile Now by V3 Integrated Marketing.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Unlike website copy (which tends to be feature/benefit, marketing oriented), a blog can project a distinct and less directly sales-y side of your organization.

WordPress 185

WordPress Hubspot URL Widget 185

Webbiquity SMM

AUGUST 2, 2010

Much has been written about content marketing from the delivery side. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Social Media Marketing GPS (91 pages). Insights from more than three dozen social media marketing experts including Ann Handley, Marc Meyer, B.L.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 31, 2011

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. 8 Ways to Not Get ReTweeted by HubSpot Blog. 4 Rules for Marketing on Twitter by Practical eCommerce. And that leads to questions, like: What are the best ways to attract more (relevant) followers?

Tools 193

Tools Twitter Tips Hubspot 193