Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Automation and workflows such as Asana, Trello, Hootsuite, Buffer, BuzzSumo, Marketo, Hubspot, etc.

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Must have digital skills for PR pros

Sherrilynne Starkie

And they need be bona fide social media and inbound marketing experts. HubSpot and Hootsuite both offer certification too. Hubspot provides recognition of inbound marketing skills and knowledge and Hootsuite demonstrates expertise with essential elements of social media.

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