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What's your social currency?

Akamai Marketing

Before you answer – let me give you a hint: its a trick question. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. Increased Sales.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

  An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO. Use a strong statement, a clear question, an eye-popping statistic, or a teaser that hints at an unfolding story. You can include bullet points, ask questions, or use multimedia to enhance your message.