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Guide on How to Start a Business Blog Part 2

Writtent Blog

In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1 , we listed most of the back-end tasks of starting a corporate blog. Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog.

Hubspot 96
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Top 10 Demand Generation Tools for 2024

Oktopost

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. Email marketing tools offer list nurturing with segmentation and automation. Best For: Marketers who want to increase their email list conversions.

Tools 62
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How marketing automation empowers your team, and whole org

Sprout Social

Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions. As your email list grows, so does the need for sophisticated software that manages complex lists and personalizes your communications by segment.

Team 107
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Register for a webinar , a seminar, or a newsletter. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. It builds our blog readership, our email list, our webinar attendance.

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Monday Roundup: Email Content

Waxing UnLyrical

And why not get to know her better by giving SBC’s newsletter, ALBTM, a try ? How to Create an Email Newsletter People Actually Read. Email Newsletters Done Right: Tips From theSkimm. What kind of newsletters keep you coming back for more? Here are some ideas. You’ll be glad you did.). ” 2.

Content 100
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

"I’m a big believer in using lots of headers, paragraphs, and bulleted lists. " Nuni thinks that HubSpot's blog posts and Glassdoor's articles do an excellent job of keeping this in mind. "  For Cross, good B2B content is easy on the eyes. "I’m

B2B 95
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. The cost (sometimes) is lower.

B2B 148